A marketplace where emerging brands from around the world can showcase their products and have retailers/distributors/wholesalers bid or get in touch to represent their business/buy their products? Makes it easier for smaller brands to validate a product and for distributors/retailers to discover the next new thing.
It's called a trade show.
Great idea. Are you pursing it ?
I have not seen one. I'd ask who is your ICP, what is their current workflow which reflects both pains.
What I heard here, being the key is only "smaller brands to validate a product and for distributors/retailers to discover the next new thing"
I'd suggest, the mechanism of reaching the people is not necessarily a marketplace. Rather as a launch just a private email list with a survey of sort directly to the ICP.
Imagine a marketplace, a liquid market where sellers can tell a story and sell off of VALUE instead of the commodified dark side of incumbent online methods or the anachronistic inefficiencies of one-to-one "relationships". Such tech exists today and is successful in one B2B space. We are looking for more!Imagine a marketplace, a liquid market where sellers can tell a story and sell off of VALUE instead of the commodified dark side of incumbent online methods or the anachronistic inefficiencies of one-to-one "relationships". Such tech exists today and is successful in one B2B space. We are looking for mormor
Yes, each industry has their own version of this. Whether it's effective varies greatly. And the satisfaction of participants has a lot to do with the care used in organizing each industry. Centralized information doesn't mean it is cost effective or comprehensive. Frankly, some level of curation is necessary or there's too much garbage for the resale interests to be willing to wade through. If resellers won't come because there's no barrier to entry, the marketplace loses its power.
A marketplace like this should never be used to validate a product. That should be done long before the product comes to market. And distributors aren't really interested in "the next new thing." What distributors want is low risk, not shiny/new. In order to reduce risk to distributor channels, those new products need independent validation so they can demonstrate value to the reseller audience. Even well-established mega-brands know this. You don't find the same flavors of cookies in every grocery store, because what people buy varies by market. Distributors only pick up products that are in demand. Being available doesn't equal being desirable.
Yes ofcourse, such a market do exist, alive and kicking. As already mentioned this place is called a "Trade Show".
Trade shows represent recurrent business events that facilitate various forms of commercial and social exchanges among key stakeholders of an industry. Manufacturers, suppliers, organizational buyers, distributors, industry associations, regulators and government departments all attend trade shows, albeit with different motivations and objectives.
During the past years, determining the effectiveness of communication activities has become increasingly important both to communication professionals and to marketing practitioners. Although having and spending large communication budgets allows a big impact in the market, scholars emphasize the importance of personal communication, stating that no other technique can overcome its effect. There are different techniques that fall under this category, and their application should be consistent to the industry where companies operate and their target market.
Trade shows are seen as a highly cost-effective method for meeting with a large number of prospect suppliers and customers in a short period of time and in one single location.
Major motivators for trade show participation as gathering information about the market access, new products and potential customers. The defined motives further support the fact that networks are found to play important role in providing information benefits, decision-making of market selection and mode of entry. These findings are also related to the influence of networks in internationalization; underpinning the assumption that trade show participation has a direct influence on networks development and the internationalization process of a firm.
The information gathered from trade shows serves as a valuable feedback for the company and it is usually reflected in the next period marketing plan.
I think trade show is the place you are thinking of but if you can take it to the next level.... sounds very exciting! Check out the NAMM Show for the music biz.