B2B sales · Marketplaces

Does a hybrid CRM/Marketplace beast exist?

Michael Brill Technology startup exec focused on AI-driven products

January 26th, 2016

Don't know exactly what to call it, but I'm trying to figure out whether something exists that more or less supports the following scenario:

From time to time, a company will have some extra inventory they want to sell. Normally they try to sell it to CompanyA, but if A isn't interested then seller tries a handful of specific companies at a lower price. If not interested or all the inventory isn't called for, then go to another tier at a lower price, etc. These companies/types are predetermined. For all of these, the buyer's experience is simply email. It doesn't look like a marketplace and as far as they know, they're the only one getting the offer.

The system tracks their responses so the seller has a simple interface into the process instead of tons of different threads. 

Does something like this exist?

Michael Brill Technology startup exec focused on AI-driven products

January 26th, 2016

I want one.

Michael Brill Technology startup exec focused on AI-driven products

January 26th, 2016

Matt, I'll follow up.

Hi Jeff! Maybe I did a poor job explaining... to your point, I am expressly trying to avoid the buyer having to use another tool. I want their experience to be completely in email and to have an informal feel about it. It is the seller that has a tool to manage the process.

I *believe* a traditional marketplace/auction interface is a no-go for this because sellers don't want their excess inventory advertised and for everyone (including their normal channel customers) to see it. They want a very controlled environment where they can see who is getting access and have a fair bit of precision that's hard to do in a user-facing portal.

Likewise, buyers don't want to get a sense that they're competing against each other to pay the highest price. In many cases, these are professional buyers and there's little glory in your boss knowing that you simply outbid your competitor for product. Again, that's why I like email as the primary interface for buyers.

Does that make sense?



Matt Jones CEO at Destination:Software

January 26th, 2016

Our company actually provides something almost exactly like this. Why do you ask?

CASEY GOLDEN Founder of Luxury Technology

January 27th, 2016

In the Fashion industry this does exist in person ie: Account Managers and in technology @StyleSelect, based in Denver. It depends what your product category/industry it is intended for. These are all CLOSED systems and not open for public view. I am not sure if this is helpful. 

Matt Jones CEO at Destination:Software

January 26th, 2016

Let's chat - my email is matt {at} destination {dot} software.

I think we can help.

Anonymous

January 26th, 2016

Given that "pull" is better than push for such efforts, I see a challenge getting buyers to use yet another tool. In other words, where is the pull? Why MUST they have access?

For traditional "push" approaches, a good CRM can be a huge help in tracking such efforts from the sellers vantage point.

Are you trying to build a marketplace to make the push and pull connect?

If so, how have you confirmed a need for such a marketplace?

I helped create such a marketplace in recruiting many moons ago... hence my interest in this thread.