Google Analytics

Does anyone find Google Analytics useful?

Aleksandra Czajka Freelance Senior Software Engineer, Developer, Web Developer, Programmer - Full Stack

August 25th, 2015

I've been working with Google Analytics for quite some time now and I'm still learning about all the features that it has to provide. I find the dashboard and all the options put together to be quite a bit confusing and hardly useful for the information that I want to get out of analytics. 

I'm interested whether anyone has found a happy workflow with google analytics, whether it has been very useful for them and whether you use google analytics along side any other tools to make it more useful itself.

bhola prasad Electronics Engineer, Certified Google Analyst. Author of www.LifeWithData.com

November 22nd, 2017

I am a web analyst, so I use lots of web analytics tools in my work. By Far, Google Analytics is the best available tool in the market.


Why?

1. Google main business isn't making money from their web analytics tool(though their is a paid version of the tool for bigger clients). As we all know, they make money from providing Advertising solutions to businesses. So the more better data the business have and able to draw insights from it, the more money business will spend with their advertisement solutions. Because of this internal motive, Google always try to be ahead of any web analytics tools when it comes to providing in-depth data and new features in the analytics industry and they are definitely ahead of Everyone.


2. It's a free tool anybody can use and can be setup within few minutes. Now with their Firebase analytics, businesses now can also track and understand their Mobile App performance.


3. Most of the content management solutions like Shopify, Wordpress, magento, bigcommerce, squarespace etc. all provides easy Google analytics installations on their platforms, so even A person with no knowledge of web analytics or coding can get started with easily. There are lots of plugins available for these platforms, you can easily use to implement advance tracking. Which can cover almost all kinds of tracking. If you couldn't find a solution, then you need to take help of web developers who can easily do this for you.


4. You can get lots of amazing data about customers acquisitions, behavior and outcome data to understand your customers and business performance. And with their advanced segmentation capabilities, you can almost slice and dice any aspect of your customers data to find insights, not only session level but also user level with the help of universal analytics.


5. You can even understand the impact of your offline advertisement on your online business and vice-versa, with little change in your advertising strategy.


6. With Enhanced Ecommerce feature in Google Analytics, Business can gain insights about not only the conversions on their website but also the behavioral data of customers, which makes it very powerful to increase sales and conversions.


7. And with Simple integration of Google Analytics with Google Adwords, it gets more better than ever.


8. There are lots of ways to gain insights about your customers and business with Google analytics. invest some time to understand it, you will delighted how much you can learn about your customers.


If you want to consider any other web analytics tools, then I will recommend to use Piwik analytics . It is very cheap and also provide lots of amazing data. But don't rely complitely on it. You it with Google Analytics. It is must have for anyone.


Some other tools, every businesses should be using apart from Google Analytics to get a 360 degree view of their customers are -


Website survey - Hotjar , qualaroo , Google Consumer survey.


User Experience testing - UserTesting


A/B Testing and optimization - Visual website Optimizer


In conjunction with Google Analytics, Every businesses should use one tool from each category.


To learn more about Google Analytics and Digital marketing, go here -


1. Occam's Razor by Avinash Kaushik - He is the best, Period.


2. Analytics Talk by Justin Cutroni


3. Life With Data by Me :)


If you have any questions, Feel free to ask me. I will be more than happier to help you with it.



Paul O'Brien

August 25th, 2015

In my experience, raising capital, scaling, and optimizing, it should be considered critical.  Few startups (and fewer startup founders) appreciate how and give it the attention it needs but at the end of the day, I believe the majority of startups that fail largely fail because of ignorance (among other things).  Ignorance is an inexcusable point of failure when the tools exist to avoid it; and investors, though perhaps ignorant of how Google Analytics works, are able to sniff out companies that really have no idea what's going on.

Dashboards and other considerations such as cohort analysis, event tracking, and segmentation are frankly rather advanced capabilities and often the reason people are overwhelmed by Google Analytics.  Instead, start here with the fundamentals and familiarize yourself with what the data enables your business to do.


Full disclosure : that is an article that I wrote but I'm not selling anything nor am I for hire.  I'm sharing my own content (How Startups should use Google Analytics) as the question of Google Analytics is a particular passion of mine in early startup development and a topic in which, clearly, I believe education will enable more to find success.  Good luck!

Aaron Lim Data & Analytics | Product Management | Entrepreneur

August 26th, 2015

Yes, absolutely. Even the basic analytics of viewership, segmentation, and usage trends can be crazy useful in understanding your users and their flow through your site, which is an invaluable insight into what you're doing right and what you can improve.

Eli Katz

August 26th, 2015

For the price (free), it's the best thing you can get. Once you are prepared to shell out you can certainly do better.

Beatriz Datangel Co-Founder at Stealth Services Company

August 25th, 2015

Try focusing on two key topics and expand from there. Yes, the features are overwhelming. Dashboards and shortcuts help make it all come together.

Want to learn learn more about which social channel to promote the latest feature? Check Acquisition and Traffic. How many of your visitors come back? Check out frequency and engagement for return visitors.

Anonymous

August 25th, 2015

OMG. this is like asking if a chef's knife is useful in the kitchen. 

and the answer is... it depends. it depends on what you're doing.

Google Analytics (and I've used all of them: Omniture, Coremetrics, Clicktrack, etc.) is a basic must-have tool for SEO. analytics shows you who is coming to your site, how they came there, what they're looking at, and how they are converting. SEO can't be done without analytics.

analytics tools however have thousands (not kidding) of reports, most of which are useless. companies ask for these and the developers are obligated to add those reports. so, yes, these can be wildly overwhelming. i've rarely worked with a client (actually, never) who knew how to use analytics. they just poked around in it. 

but it's hard to tell others how to use it. you kinda have to already know. i've been using analytics tools since 2002-3 when Clicktracks came out. 

don't pay for Omniture or Coremetrics. Google Analytics produces the same results and it's free. 

other useful (i.e., must-have) tools for SEO and digital marketing incl. Google Adwords, Google Webmaster Tools, and Bing Webmaster Tools. you use all of these together as a tool set.


Mike Masello

August 26th, 2015

I'm a fan. It's a tool for insights and to answer specific questions. It has pretty good flexibility.

If you'd like any assistance where you say it's "hardly useful for the information that I want to get out of analytics", I'd be happy to try and help.

Gregory Figuereo Growth Hacker and Marketing Consultant

August 25th, 2015

If you need a simpler, easier to use dashboard for analytics then go with https://mixpanel.com. Definitely check them out: https://mixpanel.com/engagement/ - get comprehensive stats, measure and track, and do it all in a UX friendly dashboard.




Christina Hall International Marketing Manager, MBA

August 25th, 2015

Google Analytics has a wealth of information. You need to figure out what you want to get out of the data and then follow it. If you don't know what you are looking for, no system will be very helpful.

Alon Z CEO at Talsona

August 28th, 2015

With a little bit of javascript, you can set up custom events, which will basically let you track anything you need, combined with the goals and experiments features, I find it to be extremely powerful. If you are interested, pm me and I'll send you some examples of how it works.