Email Templates · Beta launch

Does anyone have an example of an exceptional BETA INVITE EMAIL? (to invite ppl to join your beta)

Paul Ruderman

April 9th, 2014

I'm launching UpdateZen's private beta later this month, and am looking for sample emails that others have seen (or used) to invite potential users to join a private beta.

This email would go to (a) people I know who I fit the profile of our target user, (b) people who've signed up on our webpage requesting early access, (c) people I don't personally know but who I can connect with via connections on LinkedIn and elsewhere, etc...

I'm looking for a concise email that grabs the recipient's attention and makes them WANT to join your private beta.

Yes, of course I will include the unique value prop that UpdateZen has... but beyond that, I'm looking for beta invite emails that you've had success with yourself when launching your products into private beta, or emails that you've received inviting YOU to join OTHERS' private beta.


Taylor Dondich Vice President of Engineering at MaxCDN

April 11th, 2014

First off, how have you gotten these email addresses to send to? Are they already customers? Just be aware of the various spam laws in place and how to avoid them.

The best email has value.  What is the problem that your beta is trying to solve? For example, say your beta is an online service to maximize what fishing lures to use for your next fishing expedition (way far out man!)

Then your email should be phrased to show the problem and potential value of a solution.  So your subject would be something like, "Why choosing your fishing lures matter".  A subject that immediately shows there's value in your email.

In your email body, you want to describe the problem and why it matters. Then you need to show the value of the solution.  Then propose your beta, or link to another landing page which has more detailed information and a call to action.

"Choosing the wrong fishing lures for where and what you are going to fish can ruin your next fishing vacation."

"Effective choices of fishing lures based on location and season can maximize your catch and bring excitement each time you head out with your fishing pole."

"LuresRUs is creating the next innovative way to provide the best fishing lures for your next trip. We crowd source the knowledge of fishing experts around the world to suggest the best lures and baiting solutions. And we're giving you the sneak peek."

Call To Action:
"Get Your Private Beta Invite Now"

By the way, I have no idea how to fish. I just wanted to choose a scenario that is completely different from my own startup to provide a non-biased suggestion.  My apologies to any avid fishing experts if I used the wrong terminology.

Chris Hundley Entrepreneur in Residence at Madrona Venture Group

April 9th, 2014

For efficiency's sake -

Paul Ruderman

April 11th, 2014

Thanks, Chris. Yes, of course Google has a ton of links to this topic. The advantage of using FD for these kinds of queries - Usually - is that you get a much more curated selection of answers/ideas from a similar founder type of entrepreneur who is going through or having gone through the same exact spot you're in.

I've gotten tons of great feedback/answers on my previous queries. For whatever reason, this particular one got nothing. But the other commenter is right... if 23 people are following this discussion, then people are thirsting for better, more curated answers than Google delivers. Thassall.

Katherine Coleman Founder, Managing Member at Caring Creatives

April 12th, 2014

Just use your normal narrative voice. Be direct, concise, and provide instructions. You'll do great.

Shobhit Verma Ed Tech Test Prep

April 12th, 2014

I must mention .. I love how MindValley engages with me.
They never sound like a company ... they sound more like a friend who cares.
For any B2C product, they are worth emulating.
Here is one of many engaging emails they send me

Yes, he really said that!


The Philosophers Notes Team via 

7:15 AM (1 hour ago)
to me
Hi Shobhit,
Just in case you missed it, yes, in yesterday's video we announced a very
special deal on the full Philosophers Notes package.
For the next 6 days only, we're offering our different Philosophers Notes
packages for as low as 72 cents per note. 
Compared to the cost of a paperback book, we think that's a steal.
Just think of how you'll transform your life when you start using these notes
in your free time. A quick listen during your commute, while cooking dinner,
at the gym...
Without taking any extra time out of your day - BOOM, you'll start unleashing
more of yourself and more of your soul as these little nuggets of wisdom kick in.
You'll suddenly start unleashing your greatest self with the wisdom of the ages.
Again, this special price isn't going to last long -- so if you want to take advantage
of this deal you need to order in the next 6 days.
Think of it as our way of saying "thank you" for trying out Philosophers Notes. :)
To your transformation,
The Philosophers Notes Team


March 20th, 2017

Hi Paul,

I'm reading this in 2017. Did you manage to get a suitable answer?