Pitch Decks · Product Development

Does anyone have experience selling a feature or "piece of tech" to an established company?

Juan Lacayo Founder of app based business in education/job search/recruiting looking for technical Co-Founder

October 15th, 2018

I have a feature that I'm integrating into my own app but do think that other different apps in different industries could benefit from it. How should I navigate this? How developed should this tech be (function app, MVP, demo?) before it start reaching out?

William M. Digital Retention Lead | CX Empathy Strategists | Copywriter

October 15th, 2018

To clarify, are you selling a feature or an API integration? Cause it sounds like you're selling an API.


If you are selling this, use the app you have already developed as you MVP and baseline for this API/feature. Show your app both with and without this integration so that the benefits are clear to those looking to onboard.


Because it is an 'extension' you should aim for UX over UI and develop the finer aspects later.

Christopher Parlier Practitioner @ NASA, Advisor, Entrepreneur @ Parlier Group, Inc.

October 15th, 2018

Juan, You should devote more time in asking your customers pointed questions to see if they have a need. Never give them your product and say here it is. You only show them a hypothetical product after you really understand that your product meets a need. If you already have customers and a product in use then there are a number of things to do. Chris Titusville, FL crparlier@bellsouth.net

Dane Madsen Organizational and Operational Strategy Consultant

October 16th, 2018

When you say "sell", do you mean license on a SaaS basis or actual transfer of ownership? To your second question, make sure it works perfect in your environment first before you reach out.