Marketing Strategy

Does "How It's made" type videos help sales?

C S

Last updated on April 18th, 2017

Has anyone generated these type of videos for their products? I can even see making one about the painful process of building a mobile app. However, I would think you would need actors and recreations to do that unless you used cameras everywhere (and releases ugh). Doing this for a thing like a game controller is a little more straight forward.


I would like to know if anyone has tried this and used some metrics to see if it helped with sales or generated additional traffic to their site. The actual show has been a sleeper hit.

C S

Last updated on April 20th, 2017

Larry,

Thank you for the input. It addresses the larger question I have. Your answer incorporates the sales/marketing approach "facts tell, benefits sell."


Being of an engineer/scientific background and mind set, fact telling is a more natural instinct. Getting my head around how to do the benefit approach is difficult and it often makes me feel smarmy (think used car salesman).


However, some of the reading I have done on growth hacking suggests that the audience that I may have initial traction with would get off on these type of videos. (I do have IP concerns.) These are the early adopters. Kickstarter appears an early adopter market place.


I have fairly clear concepts for "how it's made" type videos for my product. I also feel I can write some descent blog posts, articles, etc. that has a chance of attracting that target market. It seems one of the methods that others have successfully used to find the ever so precious early customers and generate some type of buzz.


Since I am resource constrained (ie. time and money) I am looking for some additional feedback here as to what has worked for others.


Making benefit type videos are out of my comfort zone and my initial attempts at writing copy came across like an infomercial with family/friends. Maybe a hybrid?

Steve Karmeinsky CoFounder City Meets Tech / Lean Capital Ltd / Placeholder Ltd

April 19th, 2017

Explainer videos can help a lot - if it's a physical product then you're engaging with the potential customer and showing that it's not an easy process - definitely needed for sites like Kickstarter,

C S

Last updated on April 19th, 2017

Sanghi,

Do you use analytics? Growth-hacking methods?

I find ideas, even good ones are cheap. Reducing them to practice is not. Finding a market another complexity. Getting feedback, even yours seems a necessary part.


As I understand it, very few innovations came out of the moon program. Most of the technology used already existed. It was really an applied engineering program.


I found the YF-12 /SR-71 program an example of profound technological innovation. Additionally, if you exam it in a business context it was also a beautiful Product/Martket/Fit that had a few iterations along the way.


I welcome additional constructive insights.



Larry MacDonald Explorer identifying previously unseen opportunities

April 20th, 2017

I think a video about "how it helps you ..." would be a better investment. Anything that expands the value of your product in the mind of the buyer will help motivate them to purchase.


"How it's made" might be interesting, but likely of far less value to the customer.


Larry MacDonald Explorer identifying previously unseen opportunities

April 21st, 2017

>>>Getting my head around how to do the benefit approach is difficult and it often makes me feel smarmy (think used car salesman).


Yes, that's typical when you start with an idea, instead of a market need, because most "ideas" don't have sufficient benefits to motivate buyers and thus don't warrant the resources and capital to push them into the market.