this relates to solutions that address the crisis. when risks are actually high and uncertainty is everywhere? (Profiting in a crisis and its ethics)
Well, at this time average investors might be busy with activities, no time to review their deck. While some are active looking for a project to invest on. So if you found one who is not interested, Tel Others chance are good you will find the one that will listen and click the button.
Well, you hit it on the head with it being an ethics question. Answer some key questions up-front for investors. Does your new temporary enterprise actually serve a legitimate positive purpose and treat customers fairly? How have you validated your marketing strategy? How long will the business last and what will remain when the urgency driver is gone? How do the investors get their money back before you make a personal profit? Can your business be converted to something more durable based on the relationships you make during the temporary event? Why is investing in your plan a better use of money than something more secure? Do you have any pre-orders to validate demand? How quickly can you get from start to sales?
If you're selling T-shirts that say "I survived!" then you probably don't have a legitimate business, beyond the fact that the t-shirt business is fad-driven anyway and highly competitive. If you found a way to convert surplus materials into something useful that's in short supply, or can perform a service that is time-sensitive and most others haven't figured out, maybe you have a shot.