Having taken a concept that is working in a different country, we have created a tailored MVP to test the concept in the UK and would like to find about 200 users to test it on.
We also a website and a dedicated landing page built to try and gain email addresses for early adopters but are not sure of the best way to proceed now.
We are on a low marketing budget so cannot afford to spend too much money advertising the landing page.
We are not ready to do wide reaching PR as the product still needs to be tested. In addition there is the (small) worry of competitors learning about us before we would like.
Given the constraints I can think of the following options:
1. Friends and family. However it is a niche product and may not appeal to a general demographic.
2. Create a special media following and then periodically try to direct some traffic to our landing page. Although this doesn't seem to be yielding any results. We have 80 followers on Twitter and a tweet generally results in about 1 extra person looking at our landing page.
3. Use paid social media advertising to attract web traffic to the landing page but this seems expensive and not sure if that's how to get the best early adopters.
4. To write a few blog articles around the idea and pay to have them featured as guest posts on established blogs, to advertise for Beta users.
We are a UK centric product and service for the moment so need our testers to be within the UK.
If anyone has any advice it would be much appreciated!