E-Commerce · Marketing

eCommerce marketing braindump

Josh Benjamin Founder of Lifechime | Authentic Human Being

June 5th, 2013

Selling a gadget product. Very Brookstone/Sharper Image type. My target market is 16-22 male, 22-25 frat & geek male, and 50+ male or female.

Does anyone have a favorite tactic for eCommerce-specific go-to-market? I'll be testing Adwords, Facebook Ads, SEO, and viral content marketing, but are there any other approaches? Also appreciate unique tips on the aforementioned channels.

Publicity stunts, tools, market validation methodologies?
Tips for getting written about by bloggers/press?  Tips for developing sustainable sales vs sales surges that come from press?

Sam Feller Mechanical Engineer at Foliage

June 5th, 2013

Tips on bloggers / press:

The nice thing about the young male / tech gadget space is that there are a lot of content hungry blogs, looking for stuff to post. This is great for an initial "launch" push, although not necessarily the sustaining effort.

You can prepare a press kit for bloggers (it's great if you already have a relationship with them... follow them, tweet at them, write articles in response to them... etc. it can take a while, but it's a pretty valuable relationship) with high quality photos and talking points.

A lot of sites that just churn out content have active tip submission lines... i.e., http://www.dudeiwantthat.com/ and a dozen others.


Vishal Thacker I am a distributor of hairstyling products called ikonic in West Bengal zone of India

July 13th, 2017

Hi i have done extensive research on starting an innovative type of E-commerce business but i need someone who can develop the website and market it . To be precise i need a co-founder who can help invest time and effort to put this innovative idea into action . Thank you for your time reading this.

Anonymous

June 5th, 2013

Quick reply as I'm on the move but: 1. ThinkGeek 2. SOCIAL & video 3. You're lucky to have a (likely) "sexy" product. A well written & personalized journalist pitch will get you far. Choose carefully & offer an exclusive. 4. Robert Scoble. Send him your video. :)

Mark Piekny Engineer, Consultant & Entrepreneur

June 5th, 2013

Josh, are you part of the Linkedin Community?  I would suggest joining, if not.  Then join a group or more that are associated with the technology, market, etc. you are working with and drive them to your blogs, site.  You might also advertise on Linkedin.  Good luck.

Anonymous

June 5th, 2013

Jonathan, We should chat; there may be overlap in our markets & maybe a partner opportunity. We're a P2P marketplace exclusively focused on Plus Size women's fashion--which also includes accessories like jewelry. Shoot me a note if you'd like! cynthia@abbeypost.com Best, Cynthia

Gaurav Sharma

June 5th, 2013

This is very obvious, hope you are already doing it: Sell it on Amazon and eBay with relevant keywords.

Josh Benjamin Founder of Lifechime | Authentic Human Being

June 5th, 2013

Great tips on press Sam.  Anyone have advice on leveraging outsourcing any of that time consuming effort to FancyHands, oDesk, or otherwise?

Marko Tiosavljevic CEO at Cloud Industry

July 10th, 2017

Amazon calls that "amazon associates", google calls that "Google Partners" but more less it is Affiliate or MLM Marketing (that keywords often scare people).


It works since with several clients i have very positive results.

Logan Herzog Facebook/Instagram Lead Gen For Startups

October 19th, 2017

I know this question is old, but I wanted to throw some thoughts in here for people who come to this feed after the fact:


I personally think the smartest thing an ecommerce startup could do is to NOT build a website. Hear me out.


Build your store in facebook. Here's why:

1. It's free (you have to choose between a few different payment processors who charge a small fee, but you will be doing that anyway.)

2. Facebook ads are the most effective way for a startup to get traction in ecommerce. With few exceptions, google will be too competitive for you.

3. Facebook works best when you keep people on the platform. It will optimize better if you push people to a canvas ad with your various products, and then push to your shop, rather than taking them off the site.

4. You can easily automate most of the process once you do some testing.


Take the money you would have spent on dev, SaaS, hosting, etc and put it into ad spend or product.


Once you are ready to scale, you can build out an ecommerce site. But there's really no reason to start there.