Promotion · Marketing

Effective Guerilla Marketing Tactics for Consumer Apps?

Eugene Gekhter CEO, Memorable. Founder, SharePay.

October 12th, 2014

Having spent the last year developing a consumer photo/video app, I am now ready to start marketing.
What are some cost-effective ways of acquiring and growing a new user base in the B2C sphere?

Benji Hyam

October 12th, 2014

Here's some articles that might help you out: http://blog.thinkapps.com/launch/promoting-app-hyper-crowded-marketplace/ http://blog.thinkapps.com/launch/app-store-optimization-5-tips-ensure-app-gets-discovered/ http://blog.thinkapps.com/launch/tips-prepare-successful-mobile-app-launch/ http://blog.thinkapps.com/launch/market-app-free/

Atique Waghani Marketing & Venture Development Consultant I Founder @Offeringo I Mentor I Special Lecturer

October 12th, 2014

Hi Eugene

I suggest you liaise with FaceBook, they have a Start to Success Program which is cost effective as compared to one off PPC programs they offer otherwise. Use Flurry for Metrics and Conversions.

Victor Salman

October 13th, 2014

Start a challenge! (Like the ice bucket challenge)

Maybe something photo/video related in your case.

It is difficult to replicate the success of the Ice Bucket Challenge. But here are some fundamental principles how your challenge should be:

Doable. Consider the Harlem Shake craze, and how easy it was for any group of people to recreate it within minutes. The easier it is to do, the likelier it is that people will do it. 

Highly social. Being able to nominate your friends turns a one-off challenge into a conversation starter and a spectator sport.

Flattering to your participants. People want to look good, whether they’re influential bloggers or a bunch of teenagers bored in the summer. 

Your Challenge should allow them to perform honorabily by ‘stepping up’ to the plate. At the same time, you got to look important for being a nominee in the first place. 

Most importantly, you wouldn't want to look like a self-important attention seeker because you were just responding to a challenge. 

If you don't want in, there should be an elegant way to get out!

The campaign flattered participants by demonstrating that they were brave, and participants wouldn't feel insecure if everyone did it together.

In your case maybe try :

  1. Find a creative use for the app. Let them feel good about them-self (ex: 
  • Help somebody in need (carry groceries for an old lady, help a disabled person cross the street)
Show admiration on camera for your Hero
Challenge your friends to be a hero within 24hrs or donate $50 to X Cause

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on August 30th, 2017

Hi there, I suggest your boost your app ranking in the app stores to acuqire new user base, and it's also the best way to get new users. The reason is that over 65% users discover new apps by browsing and searching on the app stores, and most of them just browsing the top 10 apps. You can boost your app ranking in the app stores with the following methods:

  • Target keywords with low competition and lower search volumes first - After gaining the initial momentum, start using keywords with higher traffic and reasonable difficulty. The precondition is that the keywords must be related to your app.
  • Choose the low competition and relevant categories.
  • Use Keywords in the Name and Description - Data shows that adding keywords in title will increase your app ranking by 10.3%.
  • Buy app keyword search installs - which can boost app ranking in 8~10 hours, I would highly recommend you take advantage of it.
  • Get Positive Reviews - Reviews also play an important part in app store ranking algroithm, what's more, 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews.
  • Update your App Regularly. Updating app can increase app ranking temporarily.

Besides boosting app ranking in the app store, you can also cooperate with influencers, because most people like to follow others and be influenced by the words of some celebrities or well-known business people - having high-profile Facebook pages with 100,000+Likes mentioning your app is a huge win. Reach out to organizations whose goals align with yours, and give them a compelling reason to mention or link to your app on their page.

Hope these methods are useful to you.

krystal liu App store optimization expert

September 22nd, 2017

Hello friends, for getting a new user base, I recommend you do App Store Optimization, through optimizing the app title, icon, keywords, reviews & ratings and app description to make your app rank higher in the app store. ASO can make your app be searched easily. We know that over 80% people download an app through searching, and they usually download the app in the top few with many good reviews. So try your best to do App Store Optimization for your app, you can do as the following mentioned.


1. Optimize your app title - Create a simple and attractive app title, make it easy to spell, and memorable. Try your best to choose a app title that reflects what your app users should not scroll past your app when looking for something to fit their needs.


2. Optimize your app icon - App icon is the first thing people sees in the app store, so it is very important to choose an eye-catching one. As users scroll through the app store, yours should pop out as eye-catching and recognizable. You should also keep the app icon as straightforward as possible, and not too flashy. People usually not like the gaudy one.


3. Optimize your app keywords - Keywords is very help for increasing the app visibility in the app store, most people prefer to use keywords search to discover new apps or find apps whether they have heard about or not. They would like to show their intention by typing into the Store search bar. If you want to attract the audience to find your app easily, you had better fill keywords in the app title and description which match the user’s keyword search terms. With this method, it will strongly push your message same as showcase your app to the relevant audience.


4. Optimize your app description - When a user consider if download this app or not, they will have a look at the description of you app, so make the description with an attractive copywriting. Most people can only see the top two or three lines of description. Therefore, the first 3 lines description should reflect the target users' needs, and fully explain the features of your app.


5. Optimize your app reviews and ratings - Over 70% users will look through reviews and ratings when they tend to download apps. Many good reviews attract users to install, while negative reviews and low ratings cause users skip over this app without hesitation. Therefore, you need to try your best to get positive app reviews and high app ratings. To quickly achieve this goal, you can buy app reviews and ratings from reliable company.