I'm looking for an equity partner to handle marketing. I've used the search feature - any city in the US - and there's really only a handful of prospective people. Most profiles have very little info on what they're looking for, what their skills are, anything. Just a few tags. If I use even one sorta-specific skill, such as SEO, along with the basic "Marketing" there's only a bit over 100 people. It seems crazy (and unlikely to succeed) to just randomly connecting with people, knowing nothing about them, as there's very little to go by. Most people who do list their experience (or whom I look up on LinkedIn) seem to be pretty pre-occupied with at least one other company. There's also no way of knowing how long ago they were actually using this site. CoFoundersLab seems to be the best site of its type that I found, but still doesn't seem all that useful. I'm at a bit of a loss.
Never Partner with someone's idea.
Always partner with proven individuals who are bringing something to the table other than an idea.
The idea will probably change.
Shoot me a message here or on linkedin and I can share some tips on finding & qualifying marketing partners in general, and specifically tailored for your venture.
No offense, your question is both thorough and bold; however, your asking about marketing is like looking for someone in “business,” it’s a very broad term especially in global market quality, which is where I presume you’re headed.
If I were you I’d start with a job listing. If you wanted someone to develop a brand from conceptualization through changing trends and target markets that’s much more of a commitment than any sales goal or quota.
Ideally, if you’d just want to sell quantity, you could easily train and outsource the marketing. In business consulting for name companies, a lot of time in Startup they overpay for the wrong outlets in marketing and are working harder but not as smart. You’ve done your research, well.. if I were looking to market, I wouldn’t want to change anything about my current association or brand’s message at the loss of my target market today, but rather, how can my product or service serve others in new ways. And make sure whatever connection you have to those buyers informs them that you are the solution to a need they didn’t know they could fill. (I.e. late nite infomercial... “I never have to cut another apple with this magic slicer, oh wow! It’s so effortless and easy to eat delicious and healthy apples with my family now- finally!”).
Another example; well, I haven’t sold any cars to kids these last few years... untapped market, perhaps I should. #hotwheels #Christmas
Or do as Starbucks; yes, we are a coffee shop but, we make most of our profits from selling CDs and sandwiches and cups and gift cards with our coffees.
Someone I had recently consulted and owns outright their developed product was in conflict about choosing Sony or Xbox to sell to- I told them straight, you’re competing with the wrong people. Sell to both of them, no exclusivity, and anyone else who wants to buy can, but compete with Apple or Samsung.
Marketing is about making what you have more valuable to those who don’t without ever changing a thing about it, but their minds. Good luck!
Hey Jeremy, I couldn't agree more. The setup here makes it pretty difficult to actually find what you're looking for - and even when you do, to verify that people are actually experienced in what they list.
I'd be willing to have a conversation here - feel free to email me firstname.lastname@example.org if interested.
Agreed, and agreed especially with " CoFoundersLab seems to be the best site of its type that I found, but still doesn't seem all that useful." It definitely depends on everyone's use and intention. Willing to connect.
Hi Jeremy and others on this thread,
I would love to learn more about your pain points in finding a partner. Frankly, I'm working on ideas to ease your pain. :-)
If you're available to chat, please schedule a quick video call with me https://calendly.com/rbeauchamp/30-min-video-call
I totally agree. I even paid for their premium service, but no results at all. I expected the company shall help and really do that "matching", but I got disappointed twice. so I don't even check my messages anymore. The most important thing for a startup is a "team", without the right team, the investors won't be interested, but it's hard to find the right "people". I checked all the websites who claim to be a matchmaker for co founders, but they all look similar. I'm struggling of finding a co founder for my startup.
@Richard, are you talking to me? I'd love to have a personal matchmaker. we can make a deal! Pls email me at email@example.com or text me at 9194484518
Hi Jeremy, could not agree more with you. It is incredibly hard to find a partner. I would be more cautious with assuming that because you have a job listed on Linkedin you are "busy". First of all, true entrepreneurs probably are running multiple activities at the same time and it's not because they have a pay job that they cannot dedicate significant brain power and time on the next idea that will get them out of the job. In my case, I have 2 kids and i'm the money maker in the family. I can't quit just to have more time. I make time everyday during the day and when kids are in beds after 8pm to get there. Honestly, I want to quit, but I don't want to quit until I have a value prop and at least a cofounder I can rely on. Cofounder that align with your ambition, values and have vision is an extremely rare breed.
Personally, I force myself to have a conversation with at least 2 new people of interest per week. Hope to get there at some point.
Happy to connect - https://www.linkedin.com/in/nicolas-bailliache-854a3022/
BTW - I'm looking for a cofounder with vision, with a strong science background and/ or ML willing to tackle food waste, develop technics for rapid Molecular mapping/ characterization of the waste to extract value add compounds using bioreactors.
@Sem, I added a link in one of my posts to details on LinkedIn. A couple customers were referred in by the coaches I onboarded during the beta, but otherwise no real marketing has begun.