Marketing · Drip marketing

Evidence based drip campaign for user uptake?

Anonymous

February 28th, 2014

We are trying to maximize user uptake of a smartphone application sent out by an employer to its employees.  Does anyone know of any real evidence about ideal frequency/timing/mediums?  Thanks!
A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.

Luis Avila Owner/Fullstack Architect at IdeaNerd LLC

February 28th, 2014

Make it required? They are employees after all.

Anonymous

February 28th, 2014

Thanks Luis--but it would undermine the effectiveness of the product.