Marketing · Drip marketing

Evidence based drip campaign for user uptake?

Anonymous

February 28th, 2014

We are trying to maximize user uptake of a smartphone application sent out by an employer to its employees.  Does anyone know of any real evidence about ideal frequency/timing/mediums?  Thanks!

Luis Avila Owner/Fullstack Architect at IdeaNerd LLC

February 28th, 2014

Make it required? They are employees after all.

Anonymous

February 28th, 2014

Thanks Luis--but it would undermine the effectiveness of the product.