Mobile · App store

Experience changing the name of your app in the App Store?

Rachel Ratliff Voki Mobile

March 31st, 2015

Due to a trademark dispute, I'm exploring the possibility of changing the name of our app. Does anyone have experience with changing the name of their app in the App Store? I'd like to better understand how hard it is from a process perspective, how long it takes, how much it costs, and how it impacts users. Thanks. 


March 31st, 2015

yes you can do it, the bundle identifier has to remain the same. That is how Twitter renamed Tweetie to Twitter.

Losing your current name will hurt you short term, but if they are right you have a problem anyway, as in the same name that causes confusion. Having a unique name is important, don't use a name like Photos etc. What was your name, and what were you thinking of?

Matt Aitken Freelance Interactive Designer

April 1st, 2015

Changing the name of your app is trivial and can be done in iTunes Connect alongside the regular tools to manage your App Store apps. Savvy developers have been changing the name of their apps to include a subtitle that gives more context to their apps.

Changing the name of your developer account - the company name your app is published under - is more difficult, but can be done. Apple require proof of any company name change, which will vary by territory.

John Anderson

March 31st, 2015

Long story short, it can't be done as far as I know.  Good news is, you can just create a new app with the name you want, and if available, then upload the code for the "old" app and then you'll effectively have re-named it.  If you have other services, like Push Notifications, iCloud sync, Health Kit, or anything that depends on the bundle id (app id), then those will need to be re-created for the "new" app.  If you don't have anything fancy like push notifications, it could be more straightforward.  Depending on how many extra services you may have that are tied to the bundle id, it could be done, but a few more hurdles to get over.

Ben Sweat Director, Product at Idealab

March 31st, 2015

Name change is simple. Just change at your next build. It will likely affect App Store SEO but that could be mitigated by adding keywords in the title (in a reasonable manner). You have 255 characters I believe for your name. Sent from my iPhone

Jennifer Wells Kids Mobile & Digital Media, Strategy & Concept

March 31st, 2015

I agree with John. You can't rename the app, it must be re-built and re-uploaded as a new app. 

If necessary legally, of course you need to do it. But keep in mind - users who use automatic updates will not be informed of the switch automatically, so you'll need to work on a way to message to them to download the new app.