Mobile · Explainer Videos

Experience with App Demo Videos?

Rachel Ratliff Voki Mobile

June 4th, 2014

We have an app coming out in the App Store in September, and the overwhleming message I hear is that we must have a video - especially with the announcement at WWDC that you can now include videos in the App Store. My questions are - 
1. Should we focus on the app itself and demonstrating the UI/UX, or make it more feel-good/people/marketing oriented? 
2. Does anyone have examples of really good, compelling app videos they can share?
3. Do you have any recommendations for a company to produce said video?
4. Any other thoughts or advice?

Anonymous

June 4th, 2014

There are a lot of similar questions - good to use search before you post a new one.
Here's a couple with a ton of answers:
http://members.founderdating.com/discuss/347
http://members.founderdating.com/discuss/597
http://members.founderdating.com/discuss/644

Rachel Ratliff Voki Mobile

June 4th, 2014

My question was broader than just where I can find someone to do a video, but I should specify for that part of the question that I'm looking for someone in the Bay Area.

John Abbott Head of Access and Services at Ordnance Survey

June 4th, 2014

Best I've seen was the mailbox one. Does a good job of appealing to emotions whilst demoing product in a simple way. It was also v successful - they were bought by Dropbox c6months after launch for $100m. http://vimeo.com/m/54553882 Really good luck with the launch of the app. John

Anonymous

June 4th, 2014

The second link is specifically about the Bay Area -  http://members.founderdating.com/discuss/597

Nick Mancusi Designer | Entrepreneur

June 4th, 2014

For an example http://vimeo.com/68169487 
This was a project for a travel app I've had to put on the back burner until I can find the right team to get it going again. We made the video to pitch the concept, but it also works well as a light version of demonstrating the app. While mostly 2D screenshots of the app, this might be helpful to you. 

We hired a design student to create the video as we had a tiny budget and were just trying to get the idea out there. I've found that this can be a good direction to take, not only from a financial standpoint, but helps encourage new talent. 

Tony Daou Entrepreneur, Purchasing Professional, Engineer and Leader with Supply Chain, Manufacturing and Process Eng. experience

June 5th, 2014

Allow me to cut to the chase. Provided I understand your question, I would create a small video demonstrating the UI/UX and skip the feel good stuff. Put that in the screen captures for follow up images. I noticed videos coming to the app market some time back and I always view them first. But, the video should capture the essence of the app while demonstrating its key functionality. Most app downloaders figure out the rest on there own time; but they get to do that because they downloaded the app. Hope this helps and that I got it right. tonyd

Aleksandr Yarmolatii Experienced in Motion Graphics, Design, Video Production and Automation

September 2nd, 2015

I do such a video. Mostly under 2k budget. You can see what it looks like here. Some big brands were working with me and my team. If you need any tips or just help feel free to write me a note! 

Alex

Karl Schulmeisters CTO ClearRoadmap

September 2nd, 2015

>>1. Should we focus on the app itself and demonstrating the UI/UX, or make it more feel-good/people/marketing oriented?<<

Without knowing your app and your business plan it is hard to specifically answer the question.   So understand what the purpose of the video is:

.

Put yourself in the shoes of the person whom you want to buy your app, but who doesn't understand your app.    Your video is essentially your Cold Call pitch.  You have about 3 minutes to tell your Cold Call story.   And you have about 15 seconds of run in to capture my attention as to why I should care about your app and why I should spend an additional 2:45 watching your video.

.

Even if you offer a Free Trial for your app, or your app is free and your monetization strategy is via ads or some other method - YOU STILL NEED TO CONVINCE ME TO INSTALL.

.

And THAT is what your video needs to do.   So as a potential user, I need to

  • understand your value proposition to me
  • understand what to expect from the app
  • understand how to do something useful with the app within minutes of installing it.
  • .

That is what your video needs to do

Aleksandr Yarmolatii Experienced in Motion Graphics, Design, Video Production and Automation

November 20th, 2015

After you have video explainer it's good time to make it personal an use it in your marketing. It raise engagement a lot!