Email Marketing

Family and Friends Launch -- email or aweber?

Fareez Ahmed

April 25th, 2014

I wanted to announce a limited launch to family and friends-- weighing whether to do a normal email or use something like aweber even though we're really at the 'pre-launch' stage and just trying to get feedback on a landing page [ www.cleanlocks.co ].  I think the benefit would be retaining emails and being able to have them 'opt in' about staying in touch/updating them, but other than that, if there are additional benefits/drawbacks that I'm not seeing, please let me know!

Thanks,
Fareez
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Mark Neild Empowering quietly creative people to prosper through innovative yet authentic and engaging business models

April 25th, 2014

Fareez I would use a mail automation package (Mailchimp is free for small lists, whereas Aweber is not) because they are better set up for nice customisable templates and have response tracking built in so you can tell how many and who has clicked on the link in your email. On some packages you can also do A/B split testing to see which style of email gets the highest response, but this may be a level of sophistication too far at this stage. The only downside is the effort invested in understanding and setting up the campaign in the email automation package as it is not as straightforward as sending a simple email, but it is likely that you will need to do that anyway at some point. Mark

Graeham Ford-Feliz CEO at Emergent Coast

April 25th, 2014

I'm wrapping up my pre-launch phase and I found it most effective to make personal, one-on-one, connections with my (really) early adopters (mostly friends and family).  

I used general emails with users on BCC and social media posts, but they only hooked a very small percentage.  

One-on-one emails and SMS/Chat/FB messaging friends was most effective.  Sure it can get to be a lot of data/connections to manage, but, when doing customer development it was the best tool I found.  Of course, in person is best for customer development.

Interested in what others have found effective also :)

Sameer Vartak VP Engineering at Pockit - Cloud architect • Payments/Banking • Thinker

April 25th, 2014

I agree with Graeham. At early stage simple email may be better.

Fareez Ahmed

April 25th, 2014

Thanks guys, much appreciated!