This is pretty straight forward....I have a sport marketing product I can make for (example) $10. I need to determine the number of times this will get uplifted before it hits retail. Do you have direct knowledge of the margins I will need to accomodate?
Typical retail is a 4x, example make product X for $10, sell for $40.
In sports marketing/retail with a player/league involved, I am curious if this changes?
1) I know there is a league royalty (NFL, NHL, NBA,etc)
2) What do players typically ask for? Do they give their agents 20% out of their cut or do I have to factor that in?
3) Wholesalers expect 1x or more?
Share your knowledge please...