Lead generation · Marketing Strategy

Finding leads for a Software Development consultancy?

Dushan Perera Cofounder & CEO of Samsara Software

Last updated on February 4th, 2021

I am a senior software engineer starting a software consultancy with a few other developers. All of us have been working together for many years and are experts in our craft. However, we have no leads on finding our first client. What strategies would you recommend for going about this? Thank you.


FYI: Our company is called Samsara Software and you can visit our website here: https://samsara.software.

Catherine McQuaid @catherinmcquaid B2B Scaleup-as-a-Service

February 8th, 2021

If your group has followed Lean Startup processes, ie. MVP (Minimum Viable Product) related to probable use cases, pricing, etc., the next step is customer discovery. Early market indicators regarding customer segments and your resources to minimize friction at each stage of the pipeline will help your team know the components of your sales playbook.

I trust that helps

Paul Kostek Systems Engineer

February 4th, 2021

Time to use your network, reach out to people you went to school with, worked with in past and also consider former employers. I took a look at your backgrounds on LinkedIn - reach out to any one that gave you a recommendation or endorsed you for skills. Covid make this a challenge, but start attending business group meetings, e.g. local chamber of commerce, offer to speak as this provides you an opportunity to talk about the problem(s) you can help a compnay to solve. Good luck - Paul Kostek

kais el euchi Business analyst

February 8th, 2021

ok let's stop for 5 mn ; you are not a startup as you don't seems to innovate and bring out a pain killer product, you are just replying to an existing service request in the market ( which is not something bad) so for that i don't recommend the lean startup model but the business model canvas to have some insights regarding the dependency of your company, after that ; old BtoB way;


-get in touch with companies, possible clients; ask them about the problem they are facing with contractors and providers.


-Work on your added value / value proposition and than get back to them and let them feel they designed the offer your made to them by themselves.


good luck, feel free to ask me more if you want some help ;) .