When I (customer) feel X (internal or external trigger), I seek out Y (product/service).
For anyone familiar with Nir Eyal's book hooked: What are some ways that my business can be what comes to mind for the customer when they have certain triggers? Today, there is no one product/service that dominants my market for my target users.
Have you thought about using an online influencer? is there any semi-famous / popular social media presences who you can partner with to start building brand recognition?