I need to implement a marketing automation system. I've used HubSpot in the past and also know Marketo very well. While these platforms are incredibly powerful, they are quite costly. On top of that, you need to factor in your CRM system (e.g. Salesforce.com
I need an "all in one" type solution that offers CRM, automation, campaign management and maybe ecomm for billing. I looked at InfusionSoft a couple of years ago and it looked decent and very affordable but it had some important missing features when compared to HubSpot. Are there other solutions anyone can recommend? I'm not looking for an email marketing platform...I need automaton. Here are some high-level requirements:
1) CRM: keep track of accounts & contacts, communications & interaction history, sales & opportunity info, ability to create custom fields, etc...
2) Automation: Lead capture forms, landing pages, lead assignment, auto-responder communications, workflow design tool, build nurturing programs, campaign management, sales funnel & web and conversion analytics, etc... Social media integration and built-in SEO capabilities would be great.
3) eComm: Client billing (e.g. one-time and recurring monthly invoices), manage "inventory" of products (e.g. different SaaS service packages), payment and credit card processing, handle multiple currencies.