We are about to launch our b2b startup (live chat software) and am working on plan for creating awareness and generating leads/ signups. In beta, we had done SEO only and were able to generate around 40-50 signups per month in last few months.
Now as we are ready for commercial launch, below are some of the
activities I have planned. Appreciate if you guys have better
suggestions or feedback for both brand awareness and lead generation
1 Do a Press Release using a commercial newswire service (like PRnewswire)
2 Submit a 2nd PR to free PR Submission sites with good domain authorities (like PRlog.org)
3 Submit my product to Software directories. (like G2Crowd). I have list of 20+ directories. I can share with anyone if needed
4 Submit it to the B2B review portals or independent review sites depending upon my niche
5 Submit to startup directories (this may not add much value but as its free, no harm submitting)
6 Run a facebook campaign for brand awareness, content promotion (we wrote many blog articles so far which is giving us some good traffic)
7 Start a test campaign with limited budget (1000 USD) for Google Adwords. This would be helpful to test various keywords and optimize the overall funnel
8 Double our efforts on SEO. Need to add more keywords and focus on link building for long term success
9 Use a content distribution tool like Taboola/ Outbrain to distribute good quality content
I have listed out most of items I could think of. Appreciate others to pour in thoughts or any other ideas which they successfully executed for their startups.
This sounds about right.
Just one piece of advice - it's all very well doing press releases, and content, but do ensure that the content actually contains something that explains what exactly you are announcing, why it's of any use to the reader/customer, and any USPs (unique selling points) that differentiate you from what's out there on the market already. Too many products sound like me-too these days, so you need to find a differentiation and communicate that.
And note the difference between writing for press releases and conventional marketing/SEO content. It is and should be very different, since (good) editors don't like superlatives being used, since everyone says they are the best/fastest/unique etc...