Product Management, Growth Marketing, Strategy for SaaS, ECommerce & Mobile
We are about to launch our b2b startup (live chat software) and am working on plan for creating awareness and generating leads/ signups. In beta, we had done SEO only and were able to generate around 40-50 signups per month in last few months.
Now as we are ready for commercial launch, below are some of the
activities I have planned. Appreciate if you guys have better
suggestions or feedback for both brand awareness and lead generation
1 Do a Press Release using a commercial newswire service (like PRnewswire)
2 Submit a 2nd PR to free PR Submission sites with good domain authorities (like PRlog.org)
3 Submit my product to Software directories. (like G2Crowd). I have list of 20+ directories. I can share with anyone if needed
4 Submit it to the B2B review portals or independent review sites depending upon my niche
5 Submit to startup directories (this may not add much value but as its free, no harm submitting)
6 Run a facebook campaign for brand awareness, content promotion (we wrote many blog articles so far which is giving us some good traffic)
7 Start a test campaign with limited budget (1000 USD) for Google Adwords. This would be helpful to test various keywords and optimize the overall funnel
8 Double our efforts on SEO. Need to add more keywords and focus on link building for long term success
9 Use a content distribution tool like Taboola/ Outbrain to distribute good quality content
I have listed out most of items I could think of. Appreciate others to pour in thoughts or any other ideas which they successfully executed for their startups.