I am starting a consulting company to help fintech but I am not sure how to impress them, for a moment I thought of Getting a partner to do the sales, but I am partnering with my dad who is an expert in the solution, so I thought then,..what will I offer to the alliance....I dont know how to get this started...any suggestion? I dont have much money to get like a email and website...so I am just emailing the CEOs....but I am not sure how to impress them to trust me.
Consider buying/reading books/listening to lectures by Nancy Duarte. Your ability to tell a story about your brand as well as convey to your clients how you and your solutions help define the proper PROBLEM STATEMENTS will help them see the value your company can bring.
Also, the confidence this will build will help you power thru the slow but steady process of winning business.