Beta launch · Beta users

Getting ready to launch a mobile app in the App Store but I'm nervous that the app is not perfect. Should I just pull the trigger and launch?

Emmanuel Tapia Strategic Business Development Professional

June 4th, 2018

My developer and I have been working on this app for about 2 months. We have an MVP with no fancy bells and whistles. A part of me wants to delay the launch so that we can make it perfect but this is the OCD side of me speaking. Should I launch anyway and see what happens? Will launching an MVP be detrimental for us from a reviews standpoint?

This is my first app launch ever so I'm not sure what to expect.

Rolf Bertram iOS/tvOS Game Designer

June 4th, 2018

Do you mean Apple App Store? In which case you might want to use TestFlight with some people who give you feedback.

Ben Ng Down to earth, creative, patient and consistent

June 4th, 2018

Launch it without the bells and whistles. It is a MVP so it is suppose to be simple.

Your goal is to launch and test it with your market audience and see 1. If they are excited with your app. Not just friends, ask some strangers. I got about 100 testers for my MVP On TestFlight. Each market is different.

2. Great if they like the app and excited about it. How does this solve their current problem, what else do they need?

if not, what do you need to change? Why they don’t like it?

talk to them and do more research.

3. Feedbacks, feedbacks, feedbacks

With those data, back to building, launch and test again.


Daniel Kohanim Technical CoFounder

Last updated on June 4th, 2018

Don‘t wait! or you’ll never do it!! You may have lots of negative comments! True! But ir’ll make you only stronger! Unless you do it today you’ll never be able to really guess what they really want! Find it from the horse’s mouth and fix, fix, and fix. Until everyone is happy! Ubless you have a crystal ball That’s the only way You can find out what they really want!

Dario Lillo Software Engineer

June 8th, 2018

I would just make sure that the user experience is not frustrating for users.

I mean, if the app works fine, even without "fancy bells and whistles" is still a working app!

If I was in your shoes, I would focus for one week or even less on user experience tests, gathering infos from your network (friends, followers, etc.) and, after that, if no relevant issues are faced, I would publish the app.

Gregory Stein Founder & CTO @Maze, Israel

June 4th, 2018

Nowadays releasing early MVP and testing your assumptions about the customer needs is a common approach.

I support all others here who tell you to release the app. If you're thinking it can give the app a bad name, just give it another name, relevant only in some area or market niche. For example if you're testing your MVP in Boston, give it a 'BostonApp' name...

Good luck! Never be afraid of receiving bad feedback. MVP is for learning, so as far as people tell you what they think - you fulfill MVP purpose.

Ricardo Grzeca Innovation, Digital Transformation, Design Thinking, Lean & Agile.

June 5th, 2018

First you must be clear about what you want/must learn next:

- How the release process work? Launch it

- If people are interested in your app? Launch a landing page and ask people to sign up to be notified when it is released. Pay attention to the bounce rate.

- If the app solves the problem it is set to solve? Find beta testers (you can find them on craigslist, facebook, linkedin or even starbucks) and use TestFlight (if it is an iOS app)

Remember this is all a big experiment and the key is to know what you want to learn next. You don't want to waste time releasing an app that nobody cares about, unless all you want to obtain from it is learning how to release apps.

One important caveat: people don't download apps anymore and those who do end up with a bunch of zombie apps on their devices, so keep that in mind to avoid disappointments.

D. Scott Mattson CEO and President, Customer Support Networks/Game Center Group

June 9th, 2018

What's your customer support plan for handling issues? Before launching anything, anywhere you need to address how issues complaints and bugs will be handled.

Akash Patel Dev at Adeptstation Technologies

June 4th, 2018

Nowadays people are looking for perfect and well tested app, so you should atleast have a working app with a good UI, error free (well tested whatever you have added till now in your app should be without bug and should not crash) to give user a well and good experience so they get back to you with their suggestions otherwise except developer and helpers everyone else will directly remove your app without wasting more time. So if you have atleast a basic perfect app then go ahead and get more share, likes and comment/suggestions from your users.

You also have an alternative which allows you to make your app perfect is you publish your app under development mode/early access mode which allows other developer/helpers to give you more valuable feedbacks to improve your app and then you can make it public.

Jothi Kumar Bio

June 4th, 2018

Use TestFlight and invite few select to review have offer their feedback. If you need to I could offer you my feedback,

Szymon Stasik Software Engineer, Founder, looking for tech/Angular co-founder

June 8th, 2018

If you're in doubt great way to gather early feedback is to release to closed group of beta testers. From technical point of view apart from iOS Test Flight there are also other options addressing both iOS and Android which can be pretty attractive before going public. Two popular ones are Fabric/Crashlytics (recently acquired by Google) and HockeyApp - both allow to manage test/closed release members group and also provide extra features like analytics, crash reporting etc. I am using Fabric for a few weeks now and I'm really happy with it so far - it allowed me to build continuous delivery workflow where release is done with just one command (and can be integrated into any CI/CD tool)