Marketing agencies · Social Media Marketing

Recommendations for great & affordable marketing companies for a small business

Anto Partamian Owner/Co-Founder of MAVA Style Jewelry

October 27th, 2014

I'm looking for a great & affordable marketing company who will work on my site mainly to promote it and manage it in a way to track progress and show results with analytics and social media and all. There's a lot of companies out there but I don't know which one to go to. I don't know who to trust that will do the work correctly. Do you know or work with a company that's going to show results?

Gordon Benzie Technology Marketing Executive

October 28th, 2014

Anto, I just did a quick review. I wouldn't say there is anything "wrong" with it. The layout and artwork has been tastefully done and looks nice. It did take a while to load, and the timing is a bit too fast (for me) of the images on the top banner. Your challenge is to get visitors, which today, means building your digital footprint. I clicked on your blog link, and I see the last post was back in April when the site went live ... not inviting nor indicative of much traffic. Next, I looked at your twitter stream, and it looks too "salesy" pitching your products, vs being helpful for me to find other, related products / services / gift ideas / ways to do things with jewelry / etc. that I, as a prospective customer, might be interested in. 

Jon Pastor Founder and CEO at Rent Jungle and Community Elf

October 29th, 2014

I would selfishly recomment my own company, Community Elf. http://www.communityelf.com . We specialize in social, content, and general digital marketing. Most clients are $1k/month or less. We work with about 200 companies. Please let me know if you would like to discuss further.

Samuel Chavez Director of Digital and Social Media, Digital Strategist, Adjunct Professor, Social Entrepreneur

October 27th, 2014

There are lots of companies that can offer what you are looking for but always ask for references and see if they will take your type of company also. We can help, check us out 202labs.com 

Katie Shea Startup marketing, operations & strategy

October 31st, 2014

Morrow Lane is great for interim CMO-level services. Talent specifically matched w/ each startup company depending on size, vertical, growth targets, etc. Happy to make an intro. directly to the founders.

www.morrowlane.com

Gordon Benzie Technology Marketing Executive

October 27th, 2014

There are many points to consider, the first being industry experience. Contrary to what agencies will tell you, experience counts in targeting the buyer or influencer persona you seek. B2C firms have different skills than B2B ... these skills are converging, but, in the social media world, your message is different. 

Anonymous

October 28th, 2014

Hello.
Couple of points to consider:

1) Most of our clients require a CMS platform to manage the content of their site themselves which reduces ongoing costs. So ensure whoever you choose offers this.

2) ensure the site is modular - meaning as your business grows and becomes more sophisticated then so to can your site - without having to rebuild, you simply add in the extra module(s) like ecommerce or client access portals etc.

3) get exposure to se good, working and live websites that the agency has built. Like these by us:

www.corso3.com
www.shireleasing.co.uk
www.rapidclimatecontrol.com

4) the site needs to be responsive for mobile and tablet devises to make sure everyone gets a good experience.

Good luck. If you'd like to find out more about Catalyst you can go here: www.wearecatalyst.co.uk

Regards, 

Joe

Michael Epstein

October 31st, 2014

Depending on your budget and your internal resources/knowledge, you may be able to utilize a consultant rather than an entire agency. I'd be glad to listen to your situation and candidly help point you in the right direction. 

Deborah MSW Business & Entrepreneurs Solutions. I help people increase their income and happiness. Authentic Foundation & Framework.

November 1st, 2014

Hi Anto.

I have a few suggestions for your site and a different type of answer to your initial questions.

The site is attractive and your pieces are lovely.  But marketing online requires much more than pretty pictures. Sliders are tricky. On your site, it moves much too quickly and that gets a bit worse on a mobile device as the image smaller and harder to see as it scrolls past.

I see what you sell and I see facts about your workmanship and product lines. It's apparent that your company creates unique quality pieces and stands behind it's products.

What I don't get any feeling about, is WHO you are talking to and WHY they should be intrigued enough to spend time and click through your website.

The questions you asked initially are things that are simple enough to do on your own, once someone showed you how and set you up with analytics and a simple content calender . You could easily automate your own social media, again with a bit of education. I also have someone I know who is excellent at this and very reasonable if you want a referral.

But that piece is not what I see as your major area of online focus. I want to know why someone would stay on your site once they arrived?Unless they came to your website specifically looking for your company and your jewelry because they saw it at a trade show, or a friend had a piece, there is nothing that grabs.  Social media and even SEO bring people to your website. But it's a compelling mission, purpose, story etc...that cause people to click and to stay.

As they say, fact tell but stories sell. For me, your website tells me very little about what makes your company unique. What is the story behind the jewelry? How did you come to develop this company and why would someone feel proud to own a piece of your jewelry?

Marketing must take place in an overall well designed context of mission, purpose - passion and meaning. That is why those I work with are taken back to that foundation in preparation for their marketing to reflect that deeper messaging.

If you take away one piece of advice it would be to not spend money on a "marketing company" in the way it appears you are envisioning it, until your site messaging is stellar and grabs your audience compelling them to stay longer, within the first few seconds they are there and ultimately taking them deeper into the website where they are magnetize that they must make a purchase!!

I tend to think about this topic a bit differently than most "marketers". At this stage online, everything you do must be done within the framework of a solid context and messaging structure. I hope you found this helpful. Feel free to ask me any questions if I can be of further service.

Gil Katz Co Founder at ComicReply

October 27th, 2014

We do all of that at Giant Step for many clients - http://giantstep.ca

George Parrish Founder/President

October 27th, 2014

Anto, I know of a gentleman in SF who fits this bill perfectly. His name is Clark Andres, has a good body of work (and successful). You should reach out to him and tell him I gave you his name. His email address is clarkmandres@gmail.com Best, George Parrish