I'm trying to figure out marketing strategies for an SaaS product and I read about influencer marketing.
Supposedly this is when you find someone who has a large audience on their blog or social media accounts and basically "piggy back" on their accounts. Perhaps the influencer makes a shoutout for your product, or they let you make a post or two on their account.
This is something that Lowes actually tried, by letting moms with popular social media accounts (I forgot which, Pinterest or Instagram or something) take control of their account for a short period of time.
This sounds great for a new startup that released a product but is trying to get it out into the marketplace. Has anyone tried this? If so, any tips on how to find influencers and what to watch out for?