Law · Lawyer

Have you had success scaling technology products in the legal industry?

noahmojo Founder of

September 14th, 2020

The legal industry is a fragmented space which isn't always easy to scale up in. There are many different types of users/buyers (old and new-school: partners/associates/office managers/paralegals each with different decision making authority) and the best technology doesn't always win. Have you had success? How did you breakthrough? Would love to connect and discuss

Tony B All knowledge is self knowledge. Keep learning. Stay hungry.

Last updated on September 19th, 2020

I can't say that I've seen anyone approach this sort of legal tool by using basic PM timelines. lol. I have to say for such a simple idea, great job. The potential to expound on data management looks pretty exciting. Congrats on the product.

Regarding scaling, I think that could be a multidirectional opportunity. I do not have experience using a product like this in the legal industry, but I have in almost every other industry. I'd be interested in helping to workshop that here with you. Maybe we can get others to join in.

You're correct in that the best technology isn't the factor here, but the data management and potential benefits are. My initial assumption is that this product would be used more by independents, junior-level executives, and research (paralegals). So my first question would be; What do you define as scaling in this context? Scaling could be anything from data management to modulated features and price plans. I'm anxious to hear more and I'll finish looking through your site here shortly.

Cheers! Tony B.

Paul Garcia marketing exec & business advisor

September 25th, 2020

When you're talking about technology in the legal profession, you're not going to be selling tech, you're going to be selling change. I can't think of any other industry that is as backward and resistant to technological change than law firms. There are many reasons.

If you don't yet understand that you're selling change and not selling tech, I suggest that you go back and work on validating your marketing strategy before you take another step forward. You're worried about scale, and that's not the issue. The reason tech doesn't persuade purchases is not because of the tech, it's because someone tries to sell it as tech without understanding my earlier point.

Good luck! Lawyers generally hate technology.