I am doing a compilation of B2B referral programs that work. I heard about Dropbox referral program where you would send referral links to your friends and if they join you are rewarded with extra file storage space.
Does anyone in the community have experience in designing and executing such referral programs? Also any suggestions on software that can be used to launch and manage?
I would like to have three types of audience and three types of actions:
Referrer types - Not a customer, trial customer, and paid customer.
Actions taken -
1) Referrers sent referral emails, shared on social
2) friends of referrers (referrees) have started a trial subscription
3) friends of referrers (referrees) have bought a paid subscription
I would love to know your thoughts on rewards/incentives that work to make a B2B user refer their professional acquaintances.