App Marketing · App development

Have you tried any Metrics Tools -Mobile Metics- for your stratup?

Joaquim Canet Director at DevelApps.co.uk - Startup Mentor

January 23rd, 2015

As a startup advisor and CTO I am frequently asked about tools to track metrics for new mobile app startups - like Kissmetrics, Flurry, Google Analytics..

Since in this space is really dynamic and new players are popping in every year I do believe this debate can get really interesting.

If you have any experience, specifically for a mobile app, please share your thoughts.
 

Honey Mittal Vice President, Mobile at Wego.com/ Advisor at FinAccel

January 25th, 2015

Hi Jaoquim, I would go for 

1 - GA (free) +
2 - 1 out of the mobile marketing tracking family (like mobileapptracking which used to be good, not so much anymore after the Facebook fiasco, or apsalar, kochava, localytics etc) + 
3 - mixpanel (optional, to track in-app events segmented by source..+ more reports)
4 - Crashlytics 

atleast to start with. 

If you can find a really good tool for mobile marketing tracking, that can give you Mixpanel like reports, I would even skip Mixpanel. Really depends on your priorities like pricing/requirements/reports you need most etc.