Design · User Interface Design

Have you used Fiverr for design freelancers?

Bill Wade Software Engineer at Cloudflow

February 12th, 2016

I've used 99designs before to pretty good results, but just curious if anyone has had good luck with fiverr or others to find freelance designers and tips/tricks.  With Fiverr they don't really let you talk to the designer more than your instructions so feels like you need to know what you want.  is it ok for logos, etc. but not for a full web page? What have others experienced?

Kim Albee Marketing Automation & Content Marketing Strategist

February 13th, 2016

Think about what you're asking?!  You are talking about your branding. You are building a company. Your first impression that many will see, and you want to spend $5??  Wow. 

I get wanting to keep expenses down, but when marketing is what drives leads who could buy your product, shift perceptions, and start building traction - you want the cheapest logo? Or business card?  Or design?

I'm reminded of this:  Good, Fast, Cheap. Pick any two. 

where we've had good success with Fiverr is for voice over talent. But usually spend multiple gigs because $5 is only 30 seconds of voice. So a 5 min voice deal is $50 - EXCELLENT value. We have found some great resources for that.  Never use Fiverr for anything SEO related unless you want penalties from Google. 

Angela Giglia Award-Winning Creative Idea Person | Communicator | Revenue Spotter | Human Connector | Digital Media Producer

February 13th, 2016

No. Those logos you love from fivver, someone else has the exact same one. It demoralizes a craft that people work hard to master. Why is it that the arts are always cheapened? You wouldn't ask your dentist to clean your teeth for 5 bucks, so why would you cheapen your brand? 

Michael Brill Technology startup exec focused on AI-driven products

February 12th, 2016

In defense of Fiverr...

The average salary in, say, Ukraine is $200/month. People live in houses and eat food and go to movies on $200/month. Let's say there's an awesome designer who works for a Ukranian magazine and earns double the country's average salary: $400/month. That works out to be $2.35/hour.

Now let's say that it takes someone 20 minutes to take your name, put it in a template, send it back to you and iterate once. After Fiverr's commissions you get roughly $4 times 3 per hour = $12/hour. And that doesn't include the various extras people charge for.

$2.35 vs. $12.00/hour.

$12/hour is TEN TIMES the average compensation for a Ukranian worker.

Don't see any lack of respect there. To be sure, there is a ton of crap on Fiverr (can anyone say whiteboard explainer videos?), but there are incredible pockets of value as well.

Nater Kane Senior Systems Engineer & Full Stack Developer

February 12th, 2016

No, never have and never would. Platforms like these devalue designers. It shows a lack of respect for them and their work. - sent from my potato


February 12th, 2016

Hey Bill, I have a friend who gets all his business card designs done. It's great for "I need an initial design that's pretty good." Sometimes you're totally wow'd other times your like it's not that great. But in the end it's $5 and you're paying for a snippet of time for a key skill you don't have. Most good ones will have 1 -3 iterations on top of that $5 so you can start to mold it in the direction you want it. Hope that helps! Ash *Ashish Patil* Freelance UX Designer m:267.475.0221 | | w:

Stephen Mitchell

February 12th, 2016

Exactly my experience, Ashish. It's $5 - you will get more than your money's worth, but your money is worth $5.

Surprises sometimes.

Shell Mendelson

February 13th, 2016

I had a logo done that I am using (with a few changes) that is a Wow! I got 6 designs to choose from and all were exceptional.  It is a bit of a crap shoot, however, since you can't speak with the individual. Overall, I would use them as a way to generate design ideas at a low cost. 

Dimitry Rotstein Founder at Miranor

February 13th, 2016

"why would you cheapen your brand?"

A pretty logo doesn't add much value to the brand (if at all). Same goes for catchy name or slogan. The brand is built by providing a real (or at least perceived) value to the customers, high quality service, reputation, etc.
Of course, designers and copywriters believe otherwise, because that's their "raison d'etre", and try to convince others as well.
So I hired a professional designer to make me a pretty logo. I paid for 5 sketches and got 25 (the designer was very generous and really wanted to do good). Unfortunately, none of the 25 was even remotely usable, mostly even objectively so. For example, some were clear copies of well-known brands - I'd probably got sued if I ever used them. Others had obvious religious symbolic in them (completely by chance by the way). The rest were laughed off stage by the focus group.
So I went to "99Designs" and found a perfect stock logo for a small price, which was beautiful, exactly what I wanted, and universally liked. I could pay a little extra to buy it exclusively so that no one else would buy it (still would've been much cheaper than that designer), but I didn't, and I'm glad I didn't. The project failed miserably (as most do), and not because the logo was cheap. I'd feel pretty stupid if I paid extra for no reason. Well, actually I did pay the designer, but that was a lesson well learned.

Andrew Chapman Publishing Entrepreneur and Author

February 14th, 2016

As a lifetime artist with a background in design and who has worked with many designers on projects, I'll offer a tip that's independent of the source of your design:

Take the time and invest the money in very nice paper stock, and consider having them done on a letterpress.

Your design can be incredibly simple, but this extra touch will stop most recipients in their tracks. (Think of the card stock you'd use for a wedding invitation.) Instead of a perfunctory glance followed by immediately pocketing your card, they'll pause and feel the texture. It's that moment you can take, if you choose, to add a comment about how the card reflects your business or philosophy or perspective or whatever is authentic to you. 

So, don't think of a business card just in terms of "look"; think of it in terms of "packaging," and remember that sense of touch can be profound (especially in our non-tactile digital age). This is something that Apple has ingeniously incorporated into every one of its physical products, laboring extensively over feel during product development.

Julie Gomoll Integrated Marketing Strategist, Chief Schemer, Jules Says

February 15th, 2016

I’m with the folks who think outsourcing a logo is usually a bad idea. Something for your kid’s school project? Great. Something for your blog or personal project? Also great. 

But for your business, you need more than something that looks nice. I’m sorry some of you have had lousy experiences with designers - that sucks. Unfortunately there are people out there who probably shouldn’t even be going after design work - or web/software development or copywriting, for that matter. 

A good designer understands color and typography and balance. They will learn about your business - its mission and goals, business model, customer base, and plans for the future. They’ll research your competition. And they’ll deliver variations on the mark  - tiny to huge, print and web, color and black & white and reverse; different aspect ratios of each (mark above name, mark next to name) if applicable; simpler variations that work with different types of printing.

Downsides of outsourcing:
  • As David Rowell mentioned, you may end up with something copied from another company.
  • You could end up getting copyrighted material without even knowing it.
  • You have know way of knowing if the designs you get will be reused on other projects.
  • As you grow and have more and more needs for application of the logo, or you need your logo to evolve, you’ll likely find you need to work with someone who really understands your brand. And that designer will be stuck working with something they know isn’t effective. Unless that designer is really hungry, they’ll be reluctant to take on a project that they won’t be proud of. 

And yes - it devalues the work of professionals. Companies end up thinking design is just a matter of a quick drawing. I don’t know how many times I’ve had people come to me with the expectation of getting a logo for $100, or a website for $250, or an entire marketing strategy for $500. I’ve learned to identify them pretty quickly, but it still ends up wasting time.

I understand not everyone has the budget to go the “full service” route, but there’s plenty of room between cheap outsourcing and high end design, and paying for some value that will better serve your company.