Business Development · Lead generation

Hi, do any of you know how best a new start up marketing agency can generate leads in the most inexpensive way?

Siviwe Mgolodela Founder & CEO (Honeybee.mobi)

June 3rd, 2019


Paul Garcia marketing exec & business coach

June 4th, 2019

Unfortunately I'm kind of with Henry on this one. Why are you asking marketing questions if you are a marketing agency? That destroys your credibility. Content marketing is the least expensive way to generate leads, however it is not the fastest. You're in the same model as everyone else, you can have any two: speed, price, or quality, but you cannot have all three. If price is the primary concern, then you will have to sacrifice either speed or quality.


Marketing agency clients make their decisions based on reputation. The first person a corporate marketer asks about which agency to use, is another colleague at another company. They don't look for ads, they don't look with a web search, they ask for recommendations. You will have to duke it out and build your reputation one client at a time and start asking for referrals. This is inherently the least expensive way, but it is also the slowest way.

Bettina Bennett

June 3rd, 2019

Siviwe, you might want to add some free work into your lead gen efforts.

Sometimes the best way to get leads is to pay it forward.

Most of the time, as startups, we think it is all about the leads. But: what you really want are referrals and recommendations. They come with built in endorsements and trust.

Find some charities or non-profit organizations, that you are passionate about. Offer them to help for free On a project. If you provide them with great service, recommendations and referrals will come. Don’t forget: All of those organizations usually have volunteers and board members, that will be more than happy to make connections for you Once you have built that relationship.

In addition this will also be a great way to establish what your company stands for.

Henry FRSA Managing Director, Positive Profile Limited

June 3rd, 2019

Are you sure you should be in marketing?

Henry FRSA Managing Director, Positive Profile Limited

June 4th, 2019

Thanks, Paul. In an effort to be more positive, Siviwe, perhaps you should consider taking some marketing courses from either the Chartered Institute of Marketing (see: https://mmclearning.com/chartered-institute-of-marketing/?gclid=EAIaIQobChMI5ZCp4PbQ4gIVwrDtCh3yUwglEAAYASAAEgISifD_BwE) or the Institute of Direct Marketing (now renamed the Institute of Data & Marketing - see: https://www.theidm.com/)


Kind regards,

Henry

Aaron Lev The "Nerd Brain" - Website Development, Lead Automation and Closing Sales

June 7th, 2019

Be your own client. Generate your own leads, then blog about how you were able to get leads (and can get some for you too).


I generate leads for marketing companies and do profit sharing, but typically they don't focus on the lead generation part. They either specialize in citations, social media, SEO, web design etc. Cheapest way is to get a joint venture where your lead generation partner can share in the profits.

Steve Owens

June 3rd, 2019

I might be able to send you some leads.

Henry FRSA Managing Director, Positive Profile Limited

June 4th, 2019

Have you considered hiring a marketing agency?

Karim Tawfic CEO & Founder, E-Commerce Specialist

June 6th, 2019

Hi Siviwe, My marketing agency Upearance, helps SaaS, Real Estate and Energy companies get leads through Facebook & Instagram ads at amazing prices consistently. Let me know if we can help, Karim Upearance.com

Mark Elder CTO of a post-launch SaaS MarTech venture

June 4th, 2019

Well you can engage a vendor to develop them for you but before you talk to any “leads” vendor read this blog post: https://www.contactpersona.io/single-post/2019/01/24/Leads-vs-Contacts Knowing the difference could save you a lot of money. Also are you trying to generate leads for yourselves or your clients?