I am planning to start a Data Consultant business. So want to get some idea of getting clients initially.
Do you have any methods of preference to begin with or will you start from scratch?
I'd recommend targeted paid ad campaigns on social media (Facebook, Instagram) and direct cold contacts on LinkedIn Sales Navigator with business owners, decision makers even C level executives of SMEs.
Then you can start running your CRM machine with drip campaigns, emails, targeted outbound marketing tools.
Are you focused on analytics, data science, data engineering? Each has very different market dynamics.
As an engineer and not a sales or marketing person, I find the spray-and-pray approach distasteful. Show value and let customers come to you based on recognition of your value and expertise.
You want to focus on a vertical. Do you actually have expertise in that vertical? Because if you don't, gaining that expertise is hard, simply because putting yourself in a position to be exposed in order to learn is hard to navigate.
In addition to focusing on a vertical, I would focus on a specific role in that vertical. "This is what a Director of Regional Sales for brick-and-mortar retail automotive sales needs for analytics." Then build that and show it off in trade publications. "Because companies of that type are organized in this certain way, getting the analytics that the Director of Regional Sales needs requires these key pieces of investment." That's both objective and plan. You're selling yourself as an expert. So write articles that actually get picked up and syndicated establishing you as an expert in both setting objectives and establishing realistic roadmaps.
Future expansion involves making lateral moves into adjacent roles in the same vertical or adjacent verticals for the same role.
Dear Alyssa, Currently I am totally focused on analytics part & Mert, My plan is to target a specific industry to show their actual benefit by selecting our services. Now you can say, i am starting this from scratch. So seek suggestions on this.