Early adopter · Growth hacking

How are startups finding their early adopters?

Sarthak Moghe Helping startups find their early adopters

July 3rd, 2015

I am trying to understand the ways startups use to target their early adopters. Things like:
  • What are your chosen platforms for finding early adopter community.
  • Beyond social media updates, what creative ways have you tried to attract early adopters
Your answers will really help me to make my startup Get Worm better.

Thanks!
Sarthak

Jacob Kuczeruk VP of Business Development at West Agile Labs

July 3rd, 2015

Reddit (subreddits, secret santas, ads), giveaways, paid social media promotion (twitter, FB, Pinterest actually converts really well), cross promotion/reciprocal social/email blasts with partners, press outreach and PR, email campaigns, content generation (aim for placement in other gift guides or craft your own to hit specific niches), events/demo tables, speaking engagement/panels. Thats just a few ideas,

Eyal Feingersch

July 5th, 2015

Give a try to http://www.rocketclub.co/
You give 1% shares to 100 early adopters for using, posting, tweeting etc.
I'm not affiliated in any way and can't tell how effective it really is, but it seems promising and I intend to use myself once relevant.
If you use it, I'm interested to know if it works.

Dan Davidson Senior Project Analyst at Wakefern Food Corp

July 5th, 2015

Thanks Eyal.  
However, giving 1 percent to 100 early adopters would leave me with no equity.

I'm sure I'm missing something.  Could you explain how that would work?

Eyal Feingersch

July 5th, 2015

Dan, the 100 adopters share the 1%.
If it works, you can share additional 1% among a larger number of adopters.
I have no clue how efficient it is. It looks like an interesting concept that worths mentioning, and I'm following.

Dan Davidson Senior Project Analyst at Wakefern Food Corp

July 5th, 2015

Eyal,
Thanks.  Got it now!  That's an interesting concept.

My concern right now is what is fair for the person I'm working with on the project.  I'd like to keep him on.

Sarthak Moghe Helping startups find their early adopters

July 5th, 2015

Hi @Eyal,
Its fantastic that you brought up the incentives point and both you and @Dan find it interesting.
While I am not sure of the legality of equity distribution amongst users in various countries, we took a little broader approach:

At Get Worm we are helping startups attract their early bird users by offering exclusive perks (worms)

A worm is basically anything special you would give to your early adopters (eg. 12 months instead of regular 1 month free, or maybe something as simple as a thank you postcard.

So far we've been getting quite a good response from both startups and early adopters (including Rocketclub which happens to be one of our registered startups), and I am interested in working with both (startups and early adopters) to understand what's their perspective on perks.

What as an early adopter would attract you more: something personal (say a badge on your profile, a thank you card) or something commercial (more freebies, discounts etc) ?

and

As a startup what would you do to attract your early adopters?

Diane Bernard Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer

February 28th, 2016

Write a book on some very important technical 10X performance that only your company can achieve. Sell it on Amazon's create space. The worlds largest search engine. Before you do that be sure to use. keywordtools.io and search the questions most asked in your industry. Put it in the title. 

Then offer webinars and give this (pay for book) for free for attending a webinar for this end result.. and whala warm to hot leads. 

Hope that helps.  ps. the books sales will a company email address to add to your sales funnel. 

Hope that helps.

Diane