E-Commerce · Digital agency

How can I find the right Digital Agency for E-Commerece?

Matt Kennedy

March 14th, 2015

I have launched a consignment fashion e-commerce site and am working very lean.  I have been setting up basic do-it-yourself SEO, PPC, Re-Marketing, Funnel Analysis, Social, e-Mail etc.  It is getting to be too much work and I can't hire a team yet.  So I have started to look at 3rd parties to help.  Here are the challenges:

1) Finding someone with expertise in my specific area (consignment women's fashion online)
2) Evaluating core marketing expertise vs. add-on services.  Many development shops and creative agencies seem to have impressive pitches on their marketing services, but it's hard to tell how deep the skills really run.  We aren't primarily interested in development or communications, more so in the technical, strategic and support side of marketing.
3) Finding a resource that will help us get smarter by teaching, rather than simply handling the work

Can anyone recommend a resource (agency, consultant or service) that you've had positive experiences with that would be good for solving any of these challenges?

Thanks

M

John Rutkowski CEO at BOLDER Designs

March 14th, 2015

http://www.ezsolution.com/ In Lancaster can handle the Web, SEO, Social and ecommerce. Tom Malisec is a peer of mine, known him for 4 years. Does great work. Tell him I sent you.

Edwin Miller 4x CEO | Founder/CEO at 9Lenses | Board Member | Author | Angel Investor

March 14th, 2015

Hi there, been where you are...  Why don't you speak with our lead of marketing communications / SEO.  He is a Kellog grad, wicked smart, has built a team of writers - know's the ins and outs of the web / SEO...  Shoot me an email at edwin@9lenses.com.  I will intro you.  He is wicked smart and understands what needs to be done.  I do not believe you can outsource this as well as building the expertise internally.  Being found / understood / connected on the web is critical.

E.

Anonymous

March 15th, 2015

My firm can help you.  http://www.lsi-media.com  Let me know if you are interested in discussing your needs.

Jim Power Executive Operations Director ♦ Strategic Planner ♦ Communicator ♦ Trainer ♦ Problem Solver ♦ Nonprofit Management

March 15th, 2015

Matt:
One person / agency you should look into that I think will meet you criteria and concerns is:

Jay Bower - www.linkedin.com/in/jaybower
Crossbow Group, LLC 136 Main Street Westport, CT 06880
PH: 203-222-2244
jbower@crossbowgroup.com
https://www.linkedin.com/company/136975?trk=prof-exp-company-name

Nick Greenfield Vice President of Marketing and Growth at Washio

March 15th, 2015

Matt,
My friend has the exact background you're looking for in terms of women's retail marketing for social, seo and sem. He led growth for a very successful startup and is now helping a number of brands do the same thing. Email me - regularnick at gmail and lll connect you.

sara ledterman Editor in Chief at Adornomag.com

March 15th, 2015

Hi Matt, We struggled with the same thing at adorno(interior design space) I have a list of resources that are more independent people. I found their experience to be better rounded than an agency, more willing to be flexible with pay and also better at teaching your team. If you can shoot me a direct message with what specific skills you are looking for, I can connect you. A few have even worked at fashion startups before, so they ought to be a good fit. Sara

Gil Allouche Founder @ Metadata

March 15th, 2015

97th floor is an outstanding agency I work with on a few separate engagements. Sent from my iPhone

Kent Lewis Anvil President & Founder | Purveyor of measurable marketing that moves you (analytics, search & social media marketing)

March 16th, 2015

Matt,

 

As a long-time marketer and agency owner, I have a few thoughts:

 

1.       Consignment-specific experience is overrated. Look for an agency or consultant with women’s fashion experience vs. consignment (which may be very difficult to find. For example, my agency is or has worked with brands like Nike, prAna, Lucy, Ugg and Dr. Martens.

2.       In terms of evaluating overall agency fit, look beyond the obvious testimonials, case studies to references and referrals from folks in your industry. For example, while Anvil is a marketing agency, we specialize in search engine and social media marketing for ecommerce companies.

3.       Last but not least, I’m happy to be a resource for you. I’ve written a few articles on the topic of selecting a marketing vendor and getting the most from that vendor. I’ve even covered in-house vs. outsourcing and consultant vs. agency:

 

Six requirements for a value-added SEM vendor

http://www.dmnews.com/get-beyond-clicks-and-conversions/article/90202/

 

Marketing Consultant vs. Agency: Which is Right for Your Business?

https://www.linkedin.com/pulse/article/20141023191624-325170-marketing-consultant-vs-agency-which-is-right-for-your-business

 

Get More From Your Marketing Agency in 6 Easy Steps

http://blogs.imediaconnection.com/blog/2011/04/03/marketing-agency-client-tips/

 

In-house Agency vs. Outsourcing Digital Marketing

http://blogs.imediaconnection.com/blog/2013/10/04/square-1-agency-digital-marketing/

 

Let me know if you have any questions.

 

Kent Lewis

President & Founder, Anvil

503-260-6700

kent@anvilmedia.com

Michael Loebelson Founder, Director of Marketing at PD/M Group

March 18th, 2015

Hey Matt and other people in this thread.

I have worked at the agency level for numerous years with clients that are fortunes 500 and fortune 100 companies.  I recently left and pursued my dream of starting my own digital marketing agency in Manhattan.

I also am a partner at a shoe factory in manhattan and run their online store and digital marketing efforts.  I got involved with this company because they changed their business model from wholesale to direct to consumer and needed a partner that could help them navigate this new path.  I'd love to chat with you all about your needs and how PD/M could partner with you to surpass your online needs.  Please private message me.

-Michael

Dominique Reissmeier VP Product at UUX

March 14th, 2015

Hi Matt, Send me an email at dominique.reissmeier@gmail.com to discuss further. I know a few people that might be able to help. Dom