E-Commerce · Clothing

How can I get brands to sell in my online clothing store?

Brandon Sellers

October 14th, 2014

I am in the process of creating a online clothing retailer (with a twist of course) and of course need inventory. I've never dealt with clothing brands so I'm turning to you FounderDating! Anyone know how/know anyone that does know how to get quality clothing brands to work with me?

Jessica Alter Entrepreneur & Advisor

October 14th, 2014

It's like any "partnership" really. You need to think about what they need and what their priorities are. Big brands don't need you right now and they won't jump first so pick off smaller, hipper brands that you can offer something to - like sales.

Robert Strojan Owner, Blackout Labs

October 16th, 2014

If you want inventory, you'll buy clothing at wholesale directly from the brand.  Most of the major brands will have showrooms which you can visit and place your order.  However, your best bet is to checkout a tradeshow like Capsule where you can see collections from a lot of brands at once.


October 14th, 2014

Hi Brandon, Its not too hard. Just make a list of all the brands you want to work with and start hitting the pavement hard. When my partner and I launched our site a few weeks ago, I had to literally pitch the site unseen to dozens of brands, and.... it worked! Not everyone will say yes- but in the beginning you really only need to work with vendors who are willing to take a chance

Shingai Samudzi

October 14th, 2014

Syama makes a good point.

To augment your "sell" to those brands, show some metrics around potential traffic and volume on your site, as well as your strategy for generating traffic.

Past success in growing a large, regular audience to a site also helps.  Talk to folks who have done that - particularly in the ecommerce space - to learn what you need to do to build a plan that can convince retailers that you are serious and can bring them real sales via good traffic.

Rob G

October 16th, 2014

find someone with subject matter expertise and get them on your team/board/advisory board. I have no experience with clothing retail, but i happen to have some friends/acquaintances with years in the industry (Nordstrom, REI, Nike, Outdoor Research have HQs here) so i have learned that clothing retail is just "different" in how they do business. More so than many industries it seems like retail is ever more relationship-dependent. 


October 16th, 2014

Also check out affiliates that have products for you like cj.com