I am selling homemade beauty product in my small region, please guide me through increasing my sale.
Hi there! Since beauty is so visual, I suggest leaning into social media to reach more people. I don't work in the beauty but I'm an avid consumer who strongly prefers natural options. Seeing someone use the product and provide their thoughts is always helpful before buying.
What have you tried?
Go for Facebook Groups! There are so many city wide Wholesale Bazaar Groups. You can advertise your products there and gain customer base.
Also have a Facebook Page/ Website so that you can demonstrate all of your products and customer reviews at one place. People love to buy the beauty products, which are already vouched by someone else.
Good for you! Selling beauty products at all is a very tough business.
For this, I am going to recommend something I don't usually bring into the conversation because it's so needlessly dramatic. I recommend you watch several episodes of "Shark Tank" that feature "homemade beauty products." They are real wake-up calls for most of the contestants, and may (appropriately) shake your faith in the idea your existing business can grow any more than it has.
Generally this is a terribly competitive business to be in, and most will never survive, resulting in a garage full of jars that won't move. The reasons are often because such companies cannot actually scale production, they are not truly unique, and they have very little understanding of how the beauty products industry operates. "Homemade" is often the death sentence for a beauty products company.
I will not discourage you from making a real effort to have a successful business, but it's going to require a very different approach than you've taken. If you're asking questions like "how do I increase sales?" you are signaling that your business is likely already doomed because you did not start with your strategy. Instead you started with product. By starting backwards, you did not find out what it would take to expand your sales beyond your immediate circle. And at that point in the beauty products industry it's almost too late to do anything except start over the right way and do your marketing steps first instead of last. This will assuredly change your product in significant ways and make it significantly different than what you're offering right now.
Ultimately my recommendation would be to terminate your existing company immediately if what you want is an expanded audience. Go back to the drawing board and figure out what is needed to support a widely distributed natural beauty product line, and then make THAT product set, not the one you have now. The new products may be loosely connected, but you will discover that your plan needs to be very different from the outset and that it's not likely a correction you can make to your existing business that you already started without the necessary planning.
Don't feel badly. Inadequate advance planning is a flaw many, many companies run into. I congratulate you on getting this far, but if you truly want the business to be more than a hobby, it is highly likely you will need to start over with a better plan and that the new plan will also reshape most things about your products, even if you choose to keep them natural.
If you have a website, you can invest in online Marketing through Google, Facebook and other online sources. If you don't have a site, this is the first step in moving in the direction of e-commerce. Build the site, work on your SEO, social media and then digital marketing via the sources I mentioned above. I will be happy to advise you some of the above mentioned items. email@example.com
Before you consider increasing sales, I would say you should determine/evaluate your production capabilities. I don't know how many different marketing or sales channels that you are leveraging now, but an increase in demand for your product can hurt your brand if you are unable to supply the growth.
Once you gain an understand of your production capacity of your product, you can implement a sales growth and production strategy that will ensure that you sales and production growth are align. Many young brands get hurt because the demand exceeds their production capabilities; thus, their brand takes a hit from too many unfilled orders or from the length of time it takes for order to be fulfilled.
Therefore, I say you should build a production strategy that will allow you to identify vendors that can help you with increasing your capacity first than focus on increasing sales. So, when you get to a point that you need to start increasing production, you have already identified vendors that can help you get to the next level.
For increasing sales:
- E-commerce: Given that you are selling a beauty product, you need a website that is attractive to eye as your product. If you have a website, evaluate where or not your current website conveys the right message for your product.
- Social Media: Look for partnerships with social media Influencers, provide beauty hacks/tips are your product, create a YouTube channel where current clients talk about your product, and tell your story on why you create this product. As you know, Instagram is your best friend.
- Analysis your demographic data consistently from your website and social media accounts to determine where you are getting the most traffic/viewership from to determine the next market or region you should target.
I hope this is helpful. Good luck and much success.
@clay hey clay, I tried a websites and share it through mails to my groups, I do advertised in news papers and also SMS by a companies registered