Market research · Testing

How can I market test a product where it's very expensive to develop an MVP - any examples?

Steven Wolk Principal, Strategic Investment Consulting

October 8th, 2016

Some products need to be experienced to really understand their value. However, it would be best to test a concept with the market before sinking a lot of money into it. Any examples of how you or someone else did this would be helpful.

M.H. Lines Inquisitive learner, voracious reader and technology enthusiast

October 8th, 2016

As ridiculous as it sounds, the best way is to test early and often.  Find folks in your target audience (or consultants to them) and show them something - I have no idea what industry you are in.  In Nordstrom's design thinking bootcamp (where quite a few of their big ideas have originated), they send folks to the street (because you can find their customer there) with ideas displayed with notecards and crayons.  The important part is that you ask, you ask why and you very openly and non-defensively accept the input.  I'm sure folks here would even be open to helping.  If you are tech, sketch a UI by hand or use PowerPoint to put together a basic flow and just get reactions.

Steve Willson Questioner, Collaborator, Believer in Customer Understanding, Facilitation and Planning

October 8th, 2016

My partner wrote a blog about this a while back: It takes some imagination and just plain hard work, but anything is doable.

Let me know if we can help.

Dane Madsen Organizational and Operational Strategy Consultant

October 8th, 2016

In one past life, developing a consumer telecom device, we had 12 prototypes and put them through four different focus/user groups - at about $3000 per device. It was expensive but the input was crucial. It modified the end product significant and usefully.