Business Strategy · Customer management

How can one prevent customers and vendors getting direct ??

Ather Aziz ACCA (Affiliate) CEO @ideas

October 29th, 2018

Good Day,


How can one prevent customers and vendors getting direct ??


Let say, I am doing a business where i am giving services to my customer where I'm provide them vendors according to their demands (who have some technical knowledge) for the sake of commission.


For the 1st time it may go good but for the 2nd time customer can contact directly to the vendor for their services. (Consequently, I'll have to lose my commission.)


What are the possible best ways to avoid such a condition to maintain a sustainable business.

Thanks for your times and opinions in advance

You may also reply at my Whatsapp +92-331-4050967

Arjun Sarin Building a social enterprise powered by Ad:tech

October 29th, 2018

Customers could discover vendors earlier as well, you need to figure out why they needed to find a vendor through you, once you do that that will be your positioning in the market. Consider Upwork where freelancers and customers can interact outside however for guarantee of payments/work they work through the platform, similarly whats your USP?

Seember Iko Entrepreneur

October 29th, 2018

Another way you can reduce the incidence is if your customers are made to sign some sort of disclaimer that you will not be held liable if anything went wrong by virtue of direct contact with the vendor.

Kristian Pedersen Business minded CTO/Product/Ops looking to start or join new company

October 29th, 2018

Ah, the classic marketplace problem and one that has cost many companies dearly :)


Fundamentally, if you are not providing any meaningful service apart from connecting the parties once you probably do not deserve a commission.


So the short answer to your question is that you probably cannot.


What you can do, though, is add value to each transaction in addition to just connecting the parties. Think payments, escrow, insurance, conflict resolution, project management or other non-trivial additions.

Kathleen Pullin Founder, mixing Fine Arts, digital and analogue, Artificial Intelligence

October 29th, 2018

I'm not following what industry would require you to refind the same vendors for a commission? What repeat value is there for me as a customer? Even if you put in place NDAs, liability and non-disclosure clauses, what you might get is no customers.

Paul Garcia marketing exec & business coach

October 29th, 2018

For any business like yours to survive you must add value. What can you deliver that Google cannot? That's what you're really selling to your customers. The referral is not the product. The value of the referral is the product. Your customers won't want to go direct if you provide something needed and wanted that can't be obtained by skipping your step.

Jack Seymour Master World Builder (designer, project manager, technical director)

October 29th, 2018

Don't be a skeeze and resell other peoples work without adding value to it. If you can't add value to vendors you bring to a project - you are literally just wasting the customers money and they should cut you out post haste.

Dennis Pang CEO of Motive8 Media Inc. and Popcorn | Digital Marketing Strategist | Social Media | Web Development | Public Relations

October 29th, 2018

The easiest way is to build in non-circumvent and non-compete clauses into your vendor/contractor agreements. That's worked well for me.

Aubrey Logan-Holland I can operate a small business in a major way

October 29th, 2018

You need to have Non-Disclosure agreement with a non-circument clause in it to prevent situations like that.

Ather Aziz ACCA (Affiliate) CEO @ideas

October 29th, 2018

I am really thankful to you all your comments are very important to me. USP & clauses might help to reduce this problem.

Daniel Omoniyi just another nerd

October 31st, 2018

Check how Fiverr.com does it. Its as simple as that!