Product Development

How can techs better help non-technical people with their idea

ade omomo Cofounder and Tech specialist

January 3rd, 2021

I'm a tech. I've worked with non-tech founders to try and bring their idea to life. I've found that there are some common hurdles that they face.

In many cases, I think their ideas and concepts should be allowed to evolve in the same way that department stores develop from corner stores.


They hinder their ability to execute because they don't understand the technical methodology.

They don't understand their role in their success.

They have an idea that is looking for a problem.

They lack the understanding to know how complex tech can be and have unrealistic expectations.

They don't have customers/users to approach to look/evaluate/test the idea/MVP

In many cases, what is needed is the technical capability to deliver many products/changes/iterations to test the market and not a strict design to provide a particular product.

Agile and Lean methodologies teach us to deliver small changes/iterations to reduce business and technical risks.

How can techs better help non-technical people and give them what they need and what they want?

What are your thoughts on how techs and non-tech can work better together?


Melvyn Mangion Entrepreneur, Investor

January 4th, 2021

Your contribution is very valid

ade omomo Cofounder and Tech specialist

Last updated on January 5th, 2021

Thank you all for your answers.

It seems that the answer I seek is within me as I cannot change that I don't control.

More listening

More empathy

More trust-building

It's reassuring - I thought it was just me.

Something I have been doing is packaging/prebuilding solutions to common problems:

Some, the clients/founders see little value in but are necessary and can be time-consuming from a technical viewpoint - these solutions help relieve some of the technical frustrations.

Others are information products that educate the founder of things they should know - these solutions help define their role in the tech startup process.

But there is still something missing - I think :

I need either a higher level of engagement to deliver the product they want

Or productise the prebuilt solutions and sell them instead.

What are your thoughts?

Christopher M. Noble A Founder & CEO with a passion for innovation and making a difference in people's lives.

Last updated on January 4th, 2021

Well stated,

Personally, I always found the best way to help someone conceptualize and come to understand something crucial, is to find what motivates them and explain it with real life examples through their eyes.

Putting yourself in someone else's shoes may sound cliche, but it is a highly underestimated one in a world where people listen to speak more than they listen to learn.

AShu Co-founder I CTO I Co-adviser I Full stack developer | WebRtc Developer | DevOps

Last updated on January 4th, 2021

Hi Ade

I Agree with you because many times I feel like that but I telling you three principal of talking And communication which applies for all

1. Don't use Third person Word like they etc instead try to use 1 at person Like I

Always Share your thoughts and experience.

2. Don't explain In details Instead use picture representation or visualization in his mind

Many Times when we explain then we go through more details about it. Which is not good.

3. Try avoid formal language

Maybe It's tough so start with formal gently move towards informal.

Because It's feel like buddy talk.

So Apply this for any communication. Definitely it will increase your performance.

I Hope this will help.




Steve Owens Startup Expert

January 4th, 2021

Very perceptive Ade.

These ideas are best described in the book EOS. The "non-tech" person is called a visionary, and the tech person is called an integrator.

A visionary sees the future very clearly, but has absolutely no idea how to get there. He needs an integrator to help guide him.

The problem, as you have described, is that the visionary sees the future so clearly that he actually believes it already exist - which contributes to his frustration about why everything takes so long and cost so much money.

Being an integrator requires a lot of EQ, experience, and trust. To be successful, you must invest in the relationship and earn a visonary's trust.

Once trust is established, you can then move to establishing clear roles and responsibilities. Read the book: "The Five Dysfunctions of a Team"

It is not easy, but so necessary. Many startups fail because of the dynamic you describe, but it is rarely discussed or recognized.

Abiodun Omotosho A think tank

January 7th, 2021

Bridge mental gap

To work better with Non-Techs, you as a developer need to show interest in learning or understanding their responsibility or how they see the project/idea. You can use the "buddy program "

Cornelius David

January 6th, 2021

Looking for a female cofounder who have familiar platform, just discovered talents for both of us to set up an entertainment company