Franchising · Pilot

How can we design an attractive pilot for a franchise?

Lexi Sprague Driven to improve parking.

March 4th, 2016

We are trying to design a pilot for our product. Are there some general tips for a design of the system? I would love feedback from people who have run pilot programs with companies before!! 

Peter Jordan Revenue hacker for startups - journey to the $1 of revenue

March 4th, 2016

Hi Lexi, The best method I know is to make sure your first version of product has features that your target buying customers is going to pay for. Look at your pilot as your MVP (minimal viable product). In some respects, there is more work that goes into understanding your paying customer than actually designing and building your product. From your vision of your product you need to validate the idea and then validate the required features. Peter

Ken Hollowell Ken Hollowell President/CEO at Profran

March 4th, 2016

I've been a leading franchise consultant for over 45 years, lectured for the FTC on franchising, an expert witness in franchise lawsuits and have consulted with well over 2500 companies on franchising.

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