Fun at work · Mobile App Design

How can we optimize our mobile app?

Arpi Narula Keen tester | Agile Promoter | Newbie developer | Chatbots and AR lover | New technologies explorer

February 27th, 2017

I’m in management at a startup that has had a web presence for a number of years but recently launched a mobile app MVP. And oh boy is it an MVP. It needs some work. We all know that. We don’t have a CTO and ask our engineers to take on leadership and creative roles. They get to push their own vision. We want to give them a little guidance here before we see what they can come up with. What are some of the ways you have optimized mobile apps in terms of design and functionality? Can you tell us how those improvements led to better conversions, retention, or reviews?

Cassi Kjun Jiyong App promotion, app install, review and rating provider.

Last updated on November 28th, 2018

Hi there, you can optimize the following factors to increase the conversion rates:

  • App Title - Make sure it memorable, simple and attractive.
  • Using eye-catching icon and screenshots and attractive videos. Graphical elements are always helpful to convince users.
  • Writing a great description. Keep it short and simple.Highlight your app features and advantages in first 3~5 lines. Most people just browsing the first 3 lines.
  • Gather positive app reviews - 95% users prefer to download an app which has much more positive reviews, and 88% users trust reviews as much as personal recommendations.

Besides the appeal optimization, you should also optimize your keywords. When you choose keywords, you should take relevance, competition and traffic into consideration. For a new app, you'd better choose thoose keywords which have low competition and low traffic firstly, after gaining the initial momentum, start using keywords with higher traffic and reasonable difficulty.

And about the reviews, you can incentivize users to give a positive feedback to your app. For a new app, you can get app reviews from third parties at the first stage to increase the conversion rates, which will not cost you much, it's really worth to have a try.

Piotr Pawlak CEO at KINETISE

February 27th, 2017

Hey Arpi. If you have a web presence and trying to build a mobile app, please allow me to suggest Kinetise - a drag&drop builder connecting smoothly to various APIs. You can build your app in a matter of hours. And you can generate and download source code for iOS and Android.

Here is what TechCrunch posted today:

Roland Lee Application-Database Optimization

February 27th, 2017

We are in the application performance optimization space, and have found a lot of mobile app bottlenecks (>50%) are due the backend. That is, app slowness is caused by poor application to database interaction. Mobile app optimization often is focused on the frontend. But don't forget the backend SQL. There are various techniques (e.g. caching) that could offload the database and offer faster mobile application response times.

James Linden VP Business Solutions at Kochava

February 28th, 2017

There are lots of contributing factors for ideal optimization of your app(s). You definitely want to make sure your taking advantage of ASO tools (Gumicube for example) to ensure users are finding your app in Itunes and Google Play. Once your app has been approved by the respective app store you'll want to set an app attribution provider like Kochava (full disclose that's where I work) to monitor where all of your mobile apps are coming from (paid UA, earned media, organics). I'd suggest working with a push notification provider as well like Kahuna or Urban Airship. Kochava supports over 40K apps in our UI and they all come in different shapes and sizes. For design and functionality it really depends on the goal of the app and what vertical your in. Services like Uber? Mobile Games? Travel? They all have different looks and feel. I'd suggest for whatever vertical your in to check out how the top apps in your category has built their apps and put your own spin.

Hope this helps!


Dat Nguyen Blockchain technology, growth hacker, & co-founder at

March 10th, 2017

Dont ask your engineers or developers to play creative roles. What you need is a UI/UX person on the team to help you with your app usability and design. A good app alone does not bring you customers or leads. You need to do PR, marketing, and sales.