Obviously all these folks are now part of the unicorn club. I wonder if any of you has some insights on some of the techniques that were used in order to engineer the growth of the company and make it to the top.
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September 12th, 2016
Sometimes you have to be willing and able to lose money for a long time. Paypal paid customers to use them. I know some wine by mail subscription companies that lost money for years to accumulate customers. If you really need a critical number of customers to be accepted by others, to validate your concept, to get acceptance by associated vendors or companies, you may have to run at a loss for a while.