Thank you all! Allow me to redirect. What I was unsuccessfully inquiring into was, pragmatically, what services do founders use in these initial stages? No doubt lead gen can start day one, but what service do founders start paying to set up their initial landing page (Leadpages.net is a good example, thanks Jessica) and for their email addresses? Do they prop up a corp webserver? their domain with a Google inbox? Do people just use their personal email addresses to interview potential customers in the early phases?
I'm actually a developer by profession, so it's not that I can't handle this situation. I'm just wondering what out of box solutions do founders use to test an idea before they are willing to put down the money to actually found a company?
Thanks for the responses!