I recently made my 2nd sale in my new business, and am now trying to find people who are like my 1st two customers. Many of the customer's qualities are searchable and can be "cloned," except for one.
I turns out my customer is a regular customer of my competitors'. I thought I may be able to acquire customers who have never tried anything like my service, but it turns out that the first people I attracted are veterans who are regular users of my competitors' service. They said they would try mine and if they liked it, they would permanently switch over.
My challenge is this: how can I figure out who is using my competitors' service?
In case it helps, I can tell you that my service is a lead generation service, and here is what I know about the customer I am trying to clone: She is a 1 person marketing/sales department at a small company. She provides a service to other businesses. She only works in her local area. She is a regular customer of my competitors', as mentioned. She was tempted to use my product because it does not require a subscription and because it is higher quality than my competitors'.