The target market we are trying to reach are mothers with children in middle school/early high school. We have compiled lists of paid advertising options as well as marketing channels we think meet this criteria. However, we're at a point where our creative thinking is now clouded, exhausted, or perhaps showing that we've reached our creativelimit. I'm looking for both novel or tried and true suggestions in the paid advertising and marketing areas to validate or add to our list from the collective FounderDating knowledgebase. The product is an online application related to managing schedules.Thank you in advance foryour help.
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There are a number of great ideas mentioned that you should explore. The only I would add to the mix is a specific digital, social & mobile strategy. Aside from the Generation Z and Millennials, approximately 78% of Mothers have smartphones.