How do you find someone with a proven track record of success running or working with hardware KickStarter campaigns? How can you insure they have the skills and connections to tap into blogs, online magazines, gadget sites, trade rags, etc. to promote the campaign? From what I have read, it takes tons of time and energy to run a campaign. Can I expect them to answer fan mail, update the site with progress reports, and promote, promote, promote? Is it reasonable or customary to expect them to work for cash from the campaign, and possibly a piece of the action?
I don’t have any of those skills, and I think it would be a mistake to try and learn them in a month. What I do have is a great product with broad appeal, A detailed CAD design, a functional full scale prototype, a contract manufacturer with a viable quote, a great reputation in the design community, and 30 years of experience bringing consumer products to market. I need advice on how to find a partner so I can focus on what I am good at, and together, we can succeed.
What are we building? A collection of limited edition, high end outdoor furnishings, made from the finest sustainable hardwood, with a stunning design language based on an American classic- the Adirondack. Our company, Artisan Woodsmiths, is poised to launch, but we need this Kickstarter expertise!
Thanks in advance for any advice or information
I suggest checking with Kickstarter regarding the product type. Their mission is to help creative products raise funding (fairly narrowly defined- movies, books, games, etc). On their website they have their criteria defined. If your product doesn't fit Kickstarter, you can use Indiegogo or another site.
Personally, I am preparing for my campaign 4 or 5 months prior to beginning the campaign. The entrepreneur should know their market very well and have connections within the market. Maybe it is useful to hire people to assist for specific functions, but in my opinion, the entrepreneur should be the one driving the campaign. It is the entrepreneur personally that people are supporting even more than the product.
Derek, Kickstarter is more about art than it is about technology and hardware. There are many that claim expertise in the crowdfunding arena. Two questions: 1) Does success in one venue mean success in another; 2) testamonials or references?