Hello everyone, I need advice from anyone that is in the advertising
field, or has prior experience with finding advertising clients.
Basically, I am near completion of a new multi sided platform that will
incorporate targeted advertisements throughout and e-commerce
transaction. The main objective with this platform is to reduce
shipping costs for small to medium sized e-commerce businesses by
advertising other businesses in the process. My platform will be able
to target customers for the advertisers based on a few different
criteria such as similar products, similar categories, area codes for
local advertisers & a few other means of matching advertisers to
shippers. Advertisements will have 4 different touch points throughout a
particular e-commerce transaction that will feature ads in the order
confirmation email, order tracking email, on the shipping label itself
& an hour after delivery via a delivery confirmation email. By
having multiple different touch points throughout the transaction, this
is serving as a re targeting tactic within a particular e-commerce
transaction. My platform will work with e-commerce platforms such as
ebay, etsy, shopify & many more so it will really streamline the
shipping process for sellers on these platforms. My biggest issue is
figuring out how to go about finding advertisers to advertise on my
platform. I have thought about cold calling advertisers, or assembling a
sales team to do the same. I have also thought about contacting
advertising agencies, or even advertising networks that already have a
bunch of ads that need to be published & work as a publisher almost.
I really need as much advice as possible from anyone that may be able to help me out.
I am 23 years old, a solo founder & a first time founder, so if
anyone is interested in hopping on board with being an adviser, please
contact me via a message or via linked in.
Thanks so much
October 15th, 2015
Muamer, Look up "programmatic ads". It'll change your business model.
First of all congrats on your progress thus far. I have a few questions about your service.
1. How are you matching advertisers to existing inventory?
2. Do I as an advertiser have control over where my ads are placed?
3. How am I charged and how is reach measured?
I have been a professional marketer and creative for nearly two decades so I have some ideas for you, I just need a bit of clarity!
Sounds a very complex idea. I'd start with a much simpler version. Also,
are shipping costs really that big a pain point?
Message me if you want me to help you further.