I'm currently using google analytics and google adwords. Our traffic comes mostly from a mix of social media, adwords, and google searches; but the traffic just isn't high enough. What is a better way to spread the word?
The largest issue to me seems to be the gender imbalance. If you have 70% women and you want the users to pay to send messages then you need to have people for them to send message to. Ergo, you need a lot more men in your database. Since you have a targeted audience, I wouldn't worry what Match and other big sites are doing. I would go to places where your specific target market resides- any sort of police associations, medical associations, etc.
Once you fix the gender imbalance, I feel your paid messaging will certainly increase.
Brandon - Good idea. I actually tried something along those lines already but maybe I need to try something else. I'm offering $5 to anyone that signs up for a paid membership ($2.95 or $5.95 based on level) and that $5 comes back tot hem in the form of a Starbucks E-Gift card or they can just select to have it donated to one of the charities available on the site.
Sandeep - I'll shoot him an e-mail, thank you.
Travis - We've had a few blogs articles written about us and some of them do feed to us. But gettign onto the right blogs is tough. I'll work on putting together a mini media kit.
Jeb - Some great information, thank you. It looks like you're fairly well versed in this area and you've given me some great homework for the weekend.
Michael - Good points. Although a majority of the sign up is optional (only a few mandatory fields), it may work better with a shorter sign up sheet. It is a simple solution to remove the otpional fields from the signup and juast leave the mandatory fields to see if member sign-ups vs. bounces change.