Founder at Roundhop
I am a technical co-founder at Roundhop, an online video speed dating application. We have completed a beta version of the application and are ready to test it out with real users. We have put up events online for users to join, but we are unable to reach critical mass at any particular location to start an event. We have decided to start small and target single professionals in SF bay area and NYC to begin with. However, both I and my co-founder only have technical expertise, but no real marketing/sales exposure. What would be a good way to target our core audience? I have thought abou investing in Twitter and Facebook ads, but don't know how effective they are. Any suggestions or insights? TIA.