Management · Project management

How do I manage publishing in my first online magazine?

Alena Kropáčková Former gymnast, traveler, blogger, volunteer in TED.

February 15th, 2018

Hi! I am working on my first online magazine. I have found some interesting and talented editors. How do I manage them? The magazine is called “Openminded“ and will be about traveling, life hacking, education and openminded ideas. Should I hire less people who would write to all of the topics? Or should I hire more people and every person would write into one area?

Robert Williams Investment consultant

February 16th, 2018

Hi, I am for you, how can I help you in terms of a business consult

Alexandre Azevedo Founder of The Traction Stage Blog & Podcast

February 20th, 2018

Hi, Alena.

I would suggest you to carefully think about the target market you are aiming at. Once we are talking about a new venture, you are still testing some assumptions, right? So, always remember that you should find ways of testing these assumptions as fast and cheap as you can.

In your case, maybe there are one or two main topics with which you could start writing about. Postponing some of your mentioned topics, could help you not only saving some money, but with editors management issues.

Of course, I'm not suggesting you to become a traveling magazine only. But, understanding which topics must be there since the beginning and which could start when you have already learned more about your business dynamics, could save you a lot of money, time and energy

sutapa das Teacher, Co-founder of Cheap thrills, Business developer, Business management, Coding,Web developer

February 16th, 2018

Giving my own experience in writing, I would suggest you to make a small team of dedicated writers grouped together with inter related interest. Hiring many people will make your work hectic if you are working in a small platform. Don't give the entire pressure of writing on single person. For example have a team of 2 people in travelling and food area, 2-3 people who will write on technology, new inventions, theory ,ideas etc

Eugene Mironic programmer turned entrepreneur. I know how to get sh*t done

February 17th, 2018

As from my experience you may just create a Trello board with lists: All topics, in Work, Review, Done. Then manage every topic there. You may add them into Trello.

Another way to create a spreadsheet with all the topics and send them the link to this spreadsheet so they can select on for their work.

From my experience you should not rely on the same writers to write about various topics. It is better to think of assigning one topic to one writer where she is doing here best. There are no more than 2-3 topics per writer so yes, you should be constanlty hiring in general.

Matt Martel Former executive editor of large publishing group, lots of digital transformation experience.

February 20th, 2018

Hi Alena,

I've got nearly 20 years experience on this. Happy to lend a hand.

Generally, I'd suggest hire an editor unless you can do that yourself and then freelance everything else. If you are needing a copy editor/production person, then maybe put them on a retainer.

Also, depending on where you are based, it can be better and cheaper to use writers and editors in a country like New Zealand (where I am). English is still the first language, but the currency is pretty weak, making it cheaper for Europeans and Americans, etc.

As for CMS, use Wordpress with Editflow, or something similar. It will handle all of your logistics with commissioning, editing and publishing.

Let me know if you need help.


Thomas Fraser Entrepreneur

February 20th, 2018

How to manage people

If you're working at remote sites, you need to develop a system & process for versioning prior to publishing.

Regarding the hiring... Online publishing is a totally different beast than print publishing. The volume you're looking to press will determine the number of writers. A single editor can manage a dozen or more writers. A writer can crank out an article every hour. More important than writers and editors is your support staff. Who's doing the fact checking? Who's developing new articles?