Sales · Sales Strategy

How do I prepare a sales and marketing plan for my API offering?

Jofin Joseph Lead data diagnostics at Vibe

December 9th, 2015

I am starting off with the sales of our API offering at Vibe. We are targeting sales team in companies and CRM/Martech companies for partnerships. 

How do I prepare a sales plan? What are the key points I should include? 

Lydia Sugarman Entrepreneur. CEO + Non-Technical Founder. Seeker. Thinker. Drinker of bourbon.

December 9th, 2015

Honestly? Hire an experienced sales consultant. This isn't something you can learn overnight. 

Two Silicon Valley-based companies are:
1. Los Altos Advisors, John Heltzel -
2. The Bootstrap Group, JB Kuppe -

They will work with you to develop your messaging, as well as help you reach the right people to sell into.

Jofin Joseph Lead data diagnostics at Vibe

March 18th, 2016

Thanks Mikko, Amisha. 

Mikko - Yes, we have two solutions on the shelves now - and API for developers and a serviced product called Vibe Cleanse for sales and marketing. 

I would love to get on call and discuss this and further. 

Amisha, I believe there are more ways we could work together since you run a marketing agency. Please let me know the best way to connect. 

Rob G

December 9th, 2015

Jofin, Have you built this API offering yet?  what did you do to 'sell' your product prior to building it?  

Mikko Koppanen Senior Technologist

December 10th, 2015

Hey Jofin,

to me it seems a bit odd that you are marketing an API to sales teams. I would imagine those teams would be end-users of some middleware product and your API rather than the raw API. Hence I would agree with Lydia regarding hiring a sales consultant to assist you on getting the message right.


Amisha ► Solutions Driven Marketing Executive | Strategist

December 11th, 2015

Hi Jofin, 
Congrats on your new product! I run a marketing agency that could help you create an effective strategy. Let's hop on a call to see if we can help you! 

Jofin Joseph Lead data diagnostics at Vibe

December 9th, 2015

Thanks Rob and Lydia. Yes, we have built the API offering ( and have rolled out to a few select users. 

We have a plugin and service offering which is used by over 100,000 people already and the API is an extension to the product. The existing users is very well the first channel we can sell to. 

I am looking for advice on specifics of API sales. 


December 10th, 2015

Hey Jofin,

A sales plan/go-to-market strategy is great and necessary idea. I have a company that has launched a lot of tech projects. We can help with marketing, campaigning, and other various growth strategies. Please email me at I would love to chat

Ivan Sheldon

March 30th, 2016


Many people create marketing plans that are too large and unwieldy.

Get Tim Caulkins "Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth". It will help you cut through the clutter and create something that has massive value.